GALS Development : Hals-Development Signs Agreement with Art. Lebedev Studio

Hals-Development has approved the new façade solutions for its premium Iskra-Park quarter and signed an agreement with Art. Lebedev Studio that will design decorative elements for the façade. The new architectural project has been created by SPEECH and follows the Neoclassical style of Soviet Art Deco.

The renovated Iskra-Park quarter on Leningradsky Avenue will follow the canons of Neoclassicism and is an immediate successor of prominent Big Style creations from the 1940s to 1950s. The unique feature of the project is an architectural decorative element that will adorn each section of the complex and will be echoed in the entrance lobby design. A set of 10 drawings will be created by designers of Art. Lebedev Studio.

According to the project concept, the ornaments of decorative lattices will be illustrating the achievements of the USSR during the 1940s and 1950s in machine building, power engineering, mining, space industry, agriculture and construction. The Iskra-Park Quarter is composed of a 10-section building, each having a unique and recognizable façade.

'At the heart of the new concept of the Iskra-Park project is the idea of architectural tradition continuity dating back to the mid-20th century, the time when Leningradsky Avenue was undergoing active development. The renovated Iskra-Park Complex is the good old Moscow, with its monumental appearance, green courtyards and entrance lobbies. The decorative elements on the renovated façades of residential buildings will adorn the complex and turn it into a chronicle of the great victories and achievements of our country, carved in stone,' comments Leonid Kaprov, Senior Vice President of Hals-Development.

'The Iskra-Park Urban Quarter is an example of composed environmental architecture that is addressable and can be likened to some of the best creations of the 1940s-1950s Moscow architecture, with its finer details and deeper articulation of the building's texture. The project's prototype is the famous Lace House on Leningradsky Avenue created by architect Andrey Burov. This house used to be the residence of writer Konstantin Simonov. The apartment buildings of Iskra-Park feature stone façades with various reliefs and structures of pylons, with ornamental panels inspired by the traditions of Moscow architecture of the first half of the 20th century,' comments Sergey Choban, Head of SPEECH Architectural Bureau.

Iskra-Park is a premium quarter with the area of 2.8 hectares on Leningradsky Avenue. The complex includes a modern office building and an apartment building composed of ten sections of varied height. The project offers 772 apartment suites with areas ranging from 37 to 130 sq m. Spacious entrance lobbies, underground parking garage for 400 cars coupled with a private courtyard inaccessible to vehicles, common areas developed in the best traditions of park design - all of it makes the project a perfect choice for metropolitan life. The complex is scheduled to be commissioned in Q3 of 2018.

Learn more about the project at: www.iskra-park.ru.

Art. Lebedev Studio was founded in 1995 in Moscow.

Primary focus: industrial design, urban design, graphic design, environmental design, navigation systems, web design, interface design, font development, pattern design, architecture and book publishing.

Awards:

Site of the Iskra-Park Urban Quarter was named winner of the Runet Rating competition in the Construction and Real Estate category.

Hals-Development was named winner at the 7th annual RREF AWARDS 2016 in the Reputation and Trust category. The Teatralny Dom Residential Complex on Povarskaya Street was named winner in the Quality and Culture of Construction category.

The Nasledie Residential Quarter was named winner at the annual Urban Awards 2016 in the Best Business-Class Complex of the Year category. The Dostoyanie Residential Quarter was named winner in the Best Business-Class Residential Complex Under Construction and Premiere of the Year categories.

• 2017 DigitalCommunicationsAwards

Russia-wide social project #ВРЕМЯЖИТЬВРОССИИ (#TIMETOLIVEINRUSSIA) was named winner at the 5th annual Digital Communications AWARDS 2017 in the Social Media & Society. Online Competition.

The Nasledie Residential Quarter was named winner at the annual Move Realty Awards 2016 in the Business-Class Project of the Year in Moscow.

The Literator Residential Quarter in Khamovniki and Sergey Kiselev & Partners Architectural Workshop received the main award of the 2017 Golden Section Festival in the Realization category.

Deluxe residences at Teatralny Dom and the Iskra-Park Urban Quarter were awarded diplomas For Contribution to Preservation of Cultural Heritage of Moscow and High-Quality Restoration of Architectural Monuments and For Unique and Innovative Architectural Solutions and Inclusive Approach to Comfortable Urban Environment Development at the ARCH Moscow NEXT! exhibition.

About the company:

PJSC Hals-Development is a fast-growing real estate development company that specializes in commercial and residential real estate and controls all stages of a project life cycle, from concept development to further management of finished facilities. The company's principle shareholders are VTB Bank and the Bank of Moscow.

The company is one of the 5 largest real estate developers in Moscow. The total area of the development projects implemented by Hals-Development is 1.6 million sq m. In 2014 and 2015, the company made use of over 200,000 sq m for its projects: the Children's Dreamhouse Mall on Lubyanka, the Kamelia resort complex in Sochi, Literator Elite Residential Quarter and the loft apartment complex in the elite Wine House Quarter in Moscow.

The company's portfolio includes: the LETO Shopping and Entertainment Complex in Saint Petersburg, the SkyLight Business Center, the Danilovsky Fort business center, the Peking Hotel, the development of the Peking Gardens residential quarters, Wine House, Teatralny Dom, Nasledie, Iskra-Park, the development of the 11th area of the International Business Center Moscow-City (IQ-Quarter), and other projects in Moscow and other regions of Russia.

The company's income from sales and rent of real estate in 2014 and 2015 was about 48 billion rubles.