LOS ANGELES, Jan. 10 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of January 8 through January 10, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 10, 2010 include:


                                                Weekend
    Rank  Title          Distributor            Gross        Cume    Locations
    ----  -----          -----------           -------       ----    ---------

    1   Avatar           20th Century Fox      48,500,000  429,040,297    3422

    2   Sherlock Holmes  Warner Bros.         16,610,000   165,177,766    3626

    3   Alvin And The
        Chipmunks: The
        Squeakquel       20th Century Fox      16,300,000  178,184,676    3641

    4   Daybreakers      Lionsgate             15,000,000   15,000,000    2523

    5   It's Complicated Universal             11,007,375   76,370,040    2955

    6   Leap Year        Universal              9,165,150    9,165,150    2511

    7   The Blind Side   Warner Bros.           7,750,000  219,196,909    2880

    8   Up In The Air    Paramount              7,100,000   54,741,741    2218

    9   Youth In Revolt  The Weinstein Company  7,000,000    7,000,000    1873

    10  The Princess
        and the Frog     Disney                 4,743,000   92,638,571    2620

    11  Invictus         Warner Bros.           1,715,000   33,499,643    1340

    12  Nine (12/18/09)  The Weinstein Company  1,618,000   16,840,127    1060

Weekend of 1/08/10 to 1/10/10

© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.


    Contacts:      Rogers & Cowan for Rentrak Corporation
        Sallie Olmsted                     Amanda Bartz
        (310) 854-8124                     (310) 854-8151
        solmsted@rogersandcowan.com        abartz@rogersandcowan.com

SOURCE Rentrak Corporation