On Friday, Renault unveiled a new point-of-sale concept dubbed 'rnlt', a format located in hypercenters and intended as a genuine showcase for its brand.
The automotive group says these 'showrooms' aim to offer visitors an 'immersive' experience, allowing them to discover the latest models and innovations from the automaker.
Each site will be equipped with a 'The Originals Renault' merchandising boutique offering miniatures, clothing and accessories.
According to Renault, the aim is to attract potential customers by strategically locating these spaces in high-traffic areas such as large shopping malls.
A first site has already opened its doors in the heart of Paris, at 104 boulevard Haussmann, before some twenty other points of sale are due to open soon in Seoul, Brussels, Milan, Rome, Rotterdam, Madrid, London, Berlin or Medellin.
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Renault is one of the world's leading automobile constructors. Net sales break down by activity as follows:
- sale of vehicles (91.9%): 2.2 million passenger and commercial vehicles sold in 2023, distributed by brand between Renault (1,548,748), Dacia (658,321), Renault Korea Motors (21,980), Alpine (4,328) and other (1,968);
- services (8.1%): financing services for vehicle sales (purchasing, renting, leasing, etc.; RCI Banque), related services (maintenance, warranty extension, assistance, etc.) and mobility services.
At the end of 2023, the group had 38 industrial sites worldwide.
Net sales are distributed geographically as follows: France (29.2%), Europe (49.3%), Americas (8.7%), Eurasia (6.1%), Asia/Pacific (3.5%), Africa and Middle East (3.2%).
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