Playtech : and Buzz Bingo strengthen partnership with a long-term software license agreement

02 October 2023 Playtech, the leading technology provider in the gambling industry, and Buzz Bingo, one of UK's marketing-leading Bingo operators, are excited to announce a significant extension to their existing software license and services agreement. The agreement, which has been extended until 2031, solidifies the strong partnership between the two industry leaders.

At the core of this collaboration is the integration of Playtech's cutting-edge seamless wallet technology. The seamless wallet delivers an Omni-channel customer experience, supported by an integrated Omni-channel customer wallet and a streamlined customer registration process. With the Information Management System (IMS) serving as the central player wallet for all channels, including Bingo, Casino, Live Dealer and POP, Cashier, and Native apps, players can enjoy a unified and cohesive gaming journey across various touchpoints.

Since the launch of buzzbingo.com in September 2018, the platform has experienced rapid growth and has quickly established itself as one of the leading online bingo brands in the UK. With a commitment to offering players a true Omni-channel experience, Buzz Bingo has successfully bridged the gap between retail and online gaming.

This long-term extension cements Buzz Bingo's position as a key strategic partner for Playtech in the UK market. The integration of these diverse products positions Buzz Bingo to offer a comprehensive and immersive gaming experience to its ever-growing community of online players with the two industry giants highlighting their shared vision of delivering innovative and engaging gaming experiences to players across multiple channels.

Shimon Akad, COO at Playtech said, "We are thrilled to extend our partnership with Buzz Bingo, a UK retail bingo sector leader. This agreement further strengthens our commitment to delivering cutting-edge technology and best-in-class products to our valued partners. We are proud to support Buzz Bingo's rapid growth in the online space and look forward to continuing our successful collaboration for many years to come."

Dominic Mansour, CEO at Buzz Bingo, commented, "Playtech has been an invaluable partner to Buzz Bingo as we create seamless customer experiences across our digital platforms and retail venues. Playtech's extensive suite of products are helping cement our position as the leading omni-channel bingo brand in the UK. We're delighted to extend our agreement and continue working closely to deliver exceptional gaming experiences to our players wherever they choose to play."

With their collective focus on innovation, player-centric offerings, and responsible operations, Playtech and Buzz Bingo are poised to shape a bright and prosperous future for the Omni-channel within the gaming industry in the UK, providing players with unparalleled entertainment and gaming experiences.

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About Buzz Group Ltd

Buzz Group Ltd runs the UK's largest omni-channel bingo operator, Buzz Bingo and launched its online platform, buzzbingo.com in September 2018.

2019 saw the launch of The Slots Room at Buzz Bingo, reinvigorating slots arcades in Buzz Bingo's retail venues. In 2021 Buzz Group launched a programme of social bingo events including BADA Bingo - developed in house - and partnership with entertainment brands to create innovative bingo-oriented events night such as Abba Wonderland Bingo. In 2022 came the launch of the award-winning Live Bingo, an innovative new way to experience online bingo in real-time with live hosts, streaming for 10 hours every day. Buzz Casino launched in 2023 - a new website dedicated to casino gaming, as did Boogie Bingo - fun and action packed themed bingo nights at Buzz clubs across the UK where there's dabbing to music, not just numbers.

Buzz Bingo's cross-generational community numbers over a million active club members and each week 82 clubs welcome 100,000 players through their doors to enjoy bingo, play slots games and experience a great night out. Members win an average of £2.1 million per week in Club with £400,000 a week won online. With the game enjoying renewed popularity amongst new, younger players, Buzz Group is well-positioned to get the British public to fall in love with bingo in all its forms.

buzzbingo.com captures the in club feeling of playing among friends, allowing people to play together, anywhere via their mobile, tablet, desktop or on Touchpads in all clubs. Much like in club, buzzbingo.com and buzzcasino.com are proud of its approach to safer gambling and fostering its community of players.

Buzz Bingo support its clubs and website from its Buzz Hub in Nottingham and is currently nominated for the EGR Awards, Bingo Operator of the Year in October 2023.

NB. Buzz Bingo rebranded from Gala Leisure Ltd in May 2018 following the sale of Ladbrokes Coral Group Plc's retail clubs to Caledonia Investments plc in December 2015

About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,300 employees across 19 countries.

Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.

www.playtech.com

For further information please contact:

Manpreet Dhillon, Head of Corporate Affairs, Playtech

+44 (0) 7789207685