Playtech is trading in a bullish trend and several arguments are in favor of the continuation of this trend.

The company’s fundamentals are still strong. The group have a positive treasury, sign of a healthy situation. Moreover, the ROE of the company is estimated at 18.2% for 2013, which highlight the capacity to generate profit.

From a technical viewpoint, the security is trading in a bullish trend in the short and the long term. Increasing moving averages let think there will be no reversal in the coming trading sessions. This growth should help to reach soon the GBp 743.5 mid term resistance.

In consequence, investors can take a long position in Playtech with a first target price at GBp 743.5. A new bullish fluctuation could lead the security toward its highest level in case of breakout of this resistance. A stop loss will be set under the GBp 709 short term support.