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Storyboard is going to work for Pernod Ricard in both the Netherlands and Belgium. The agency will launch a campaign this summer with a central role for influencer marketing. The first result of this collaboration will already be seen in the spring.

Pernod Ricard is one of the larger beverage distributors internationally with around 8.5 billion in sales and brands such as Absolut Vodka, Ricard, Ballantine's, The Glenlivet, Jameson, Martell, Havana Club, Beefeater, Malibu, Perrier-Jouët and Malfy.

Malfy, named after the Amalfi Coast in Italy, is known for its exclusive and extravagant appeal. With Gin Rosa as its flagship product, Malfy says it offers a unique selection of premium gins "for lovers of sophisticated flavors.

Storyboard works for brands such as AXE, Dove Men+Care, Duvel, Liefmans, Postcode Lottery, Rexona, Robijn and Statiegeld Nederland, among others.

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