Pernod Ricard USA announced the appointment of Kathryn Brown as Head of Content Strategy and Activation. In her new role, Brown will be responsible for The Mix, Pernod Ricard's in-house creative agency, focused on accelerating omnichannel personalization at scale and creating built-for-platform content across critical consumer and commerce touchpoints. Brown will be based in the New York City office.

Reporting directly to Kristen Colonna, Vice President, Marketing Accelerator, Brown joins Pernod Ricard USA with 20 years of experience most recently acting as Managing Director at BBDO Worldwide. She's worked with some of Omnicom's most sophisticated and integrated businesses including AT&T, Mars & FedEx to establish cross-channel marketing strategies and deliver campaigns that drive effectiveness, penetrate culture and change customer behavior.