EMERYVILLE, Calif., Jan. 6 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (Nasdaq: PEET), the premier specialty coffee and tea company in the U.S., today announced that it will present at the Cowen and Company Seventh Annual Consumer Conference and the 11th Annual ICR XChange Conference. The events are slated for Tues., Jan. 13, 2009, at 8:30 a.m. ET at The Westin New York at Times Square; and on Thurs., Jan. 15, 2009, at 3:20 p.m. PT at the St. Regis Monarch Beach Resort in Dana Point, Calif.

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Peet's presentation at the Cowen and Company conference will be broadcast live with audio and slides on Peet's website at http://investor.peets.com/Medialist.cfm. To access the live webcast, please go to the website beforehand to download and install any necessary audio software. A replay of the webcast can be accessed approximately three hours after the conclusion of the presentation and will remain on http://www.peets.com for 90 days after the scheduled conference.

ABOUT PEET'S COFFEE & TEA, INC.

Peet's Coffee & Tea, Inc., (PEET), is the premier specialty coffee and tea company in the United States. Peet's buys the highest quality beans in the world, artisan roasts every bean by hand to order, and delivers all of its coffee quickly for superior freshness no matter where it is sold. Founded in 1966 in Berkeley, Calif. by Alfred Peet, who is widely recognized as the grandfather of specialty coffee in the U.S., Peet's has a rapidly growing, passionate customer following that seeks out Peet's coffees wherever they go. Peet's is committed to strategically growing its business through many channels without compromising the extraordinary quality of its coffee. For more information about Peet's Coffee & Tea, Inc. visit http://www.peets.com.

SOURCE Peet's Coffee & Tea, Inc.