J. C. Penney Company, Inc. announced a significant enhancement to its home merchandise division with the launch of its Linden Street brand, designed to make living comfortable effortlessly. Defined by casual styles and quality craftsmanship, the Company™s new private brand inspires customers to Renew. Relax. Retreat. Ultra-soft and fuss-free, Linden Street bedding and sheets are made of 100 percent cotton and are designed to be washed over and over again, getting even softer over time. The Linden Street artisan-inspired aesthetic features soothing, neutral color palettes that effortlessly transition between seasons, and the perfectlyimperfect appeal is easy to achieve through the layering of products.