JCPenney's holiday marketing strategy is all about making the holiday count and enjoying every moment.

The retailer's Black Friday deals will match last year's prices, according to a press release, and Black Friday deals will start on Nov. 23 and extend three days. On Nov. 24 stores will open at 5 a.m.

The retailer surveyed U.S. shoppers for its inaugural 'Make it Count' Holiday Report, a study revealing consumers' seasonal plans, spending expectations and value-seeking efforts.

Results indicated consumers are still investing in areas that create a warm, fuzzy feeling, and are finding creative solutions to make sure the season stays magical, despite economic pressure.

JCPenney rewards members will get an early preview of the full Black Friday ad on Nov. 1 and exclusive offers — like the opportunity to earn 25 bonus rewards points just for taking the Holiday Gift Finder quiz.

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