J. C. Penney Company, Inc. announced that Colin Dougherty, a senior executive with more than 25 years of finance experience, will join the Company on Sept. 23 as senior vice president, finance, reporting to Bill Wafford, chief financial officer. Dougherty will be responsible for leading finance strategy, operations, and financial planning and analysis. Dougherty brings 18 years of retail finance experience across multiple disciplines including FP&A, merchandise finance, store finance, capital planning, procurement and transformation. He joins JCPenney from Storch Advisors, a New York-based business strategy consulting firm, where he advised clients on strategy, growth, mergers & acquisitions, e-commerce and innovation. Prior to Storch Advisors, Dougherty served as senior vice president, financial planning & analysis, for Hudson’s Bay Company, where he focused on profit improvement, finance transformation and strategic sourcing initiatives.