J. C. Penney Company, Inc. announced the appointment of Steve Whaley who has been named senior vice president, principal accounting officer and controller, reporting to Bill Wafford, executive vice president, chief financial officer, effective April 29. The Company is also pleased to welcome Laurene Gandolfo as senior vice president for home product design and development reporting to Michelle Wlazlo, executive vice president, chief merchant. Additionally, Trish Adams will serve as a strategic advisor to JCPenney, supporting the company's transformation office led by Truett Horne, senior vice president, chief transformation officer.