J. C. Penney Company, Inc. announced that Laurie Wilson, a senior executive with more than 25 years of experience in planning and allocation, merchandise, finance, pricing, operations and strategy, will join the Company on Oct. 28, 2019 as senior vice president, planning and allocation and pricing, reporting to Michelle Wlazlo, executive vice president, chief merchant. Wilson replaces John Welling, who stepped down in August. Wilson joins JCPenney from LW Associates, where she served as president and CEO. Prior to LW Associates, Wilson spent the majority of her retail career at Macy’s and Federated Department Stores. She joined Federated in 1994 and was promoted into several roles of increasing responsibility across planning, merchandise information systems, financial planning and operations, merchandise and financial planning and allocation. She ultimately served as executive vice president of business strategy for Macy’s and Macys.com. Wilson began her merchandising career at Carter Hawley Hale Stores and Bloomingdale’s.