Nielsen Holdings plc took a significant step forward in its ongoing transformation by elevating Scott Brown to the role of General Manager, Audience Measurement. In this new role, Brown will continue to innovate Nielsen's measurement products and ultimately drive the unification of linear TV, advanced TV and digital solutions. Brown's leadership appointment comes at a pivotal moment in time as the distinction between linear TV and digital video continues to blur and all players in the media industry including advertisers, agencies, networks, content creators and platforms are demanding a clear view of media consumption across all screens and ad models. In response, Nielsen is reinventing the way it brings product offerings to market under a unified platform vision and strategy. Under Brown, Nielsen is currently overhauling its digital measurement methodology to position the company to create a flexible, independent platform that can quickly adapt to evolving privacy and policy changes. Brown is also spearheading the effort to incorporate addressable advertising into TV measurement. Previously, Brown served as Chief Technology Officer for Nielsen's measurement products. In that role, he led the technical implementation of its measurement products across mobile, computer and connected TVs including the migration of its infrastructure to the cloud. That cloud-based platform currently underpins Nielsen's entire audience measurement product suite today.