Nielsen Holdings plc announced the appointment of Andrea Borelli as the managing director for Nielsen Hong Kong and Macau. Borelli reports to Cindy Shin, Developed Asia Leader, Nielsen Global Connect. Borelli will play a key role in meeting the company's growth goals and refining Nielsen Hong Kong & Macau strategies to cope with the evolving needs of the clients, especially during this challenging time faced by the industry. He will also be instrumental in further strengthening Nielsen's leading reputation in the research industry with the company's unique and comprehensive insights as well as data. Borelli has more than 15 years of senior management experience, including several senior roles at Nielsen such as Commercial Leader for the Netherlands, Client Service Director for Global Nielsen accounts and managerial positions for various reputable FMCG manufacturers, mainly responsible for developing their strategic innovations. Having a solid understanding of the sophisticated local market with a global perspective, he will capitalize on the growth opportunities for Nielsen Hong Kong and Macau.