Snowprint is the studio behind the success of Warhammer 40,000: Tacticus, a fast-growing mobile game based on Warhammer 40,000, a global gaming IP that engages millions of fans around the world, owned by
The acquisition of Snowprint is closely aligned with the M&A-driven element of MTG's growth strategy and enables MTG to add a critically acclaimed game with high affinity to our existing titles in our portfolio.
This means that MTG will be able to accelerate Snowprint's growth through the Flow Platform by offering the studio our market-leading business intelligence and user acquisition capabilities. We also see great opportunities to grow Warhammer 40,000: Tacticus incrementally by supporting its expansion onto new platforms. Thanks to this deal MTG also sees significant future opportunities for cross-promotion between the mid-core games in our portfolio. The deal also enables MTG to welcome a management team with extensive mobile gaming experience, combined with a company culture that closely aligns with MTG's values and vision.
MTG continues to have a strong balance sheet and recently announced a new
Company and transaction highlights
- Snowprint was founded in 2015 and has its HQ in
Stockholm, Sweden . They also have an office inBerlin, Germany . - The studio specializes in turn-based tactics games and has successfully iterated on its first two titles, Legend of Solgard and Rivengard to launch Warhammer 40,000: Tacticus in 2022.
- Warhammer 40,000: Tacticus has been very well received by both players and game media. The game has won several industry awards, including Pocket Gamer's "Mobile game of the year" and "Best strategy game" in 2022.
- Initial 70% stake in Snowprint acquired at a 1.8x 2023 multiple of Warhammer 40,000: Tacticus gross revenues. The initial consideration will therefore be adjusted based on full year 2023 results.
- Clear path to 100% ownership - remaining 30% stake expected to be acquired during 2025-2026 based on the future valuation of the remaining shares based on the studio's performance.
- Earnout structure based on revenue and EBITDA growth and thresholds, paid out over four years starting in 2025 and equalling a portion of Snowprint's cash flow.
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Snowprint is expected to generate between 30 to
35m USD in revenues for the full year 2023, which reflects an attractive growth rate of +150% YoY. MTG is excited about the company's future growth outlook, where we expect continued high growth from Warhammer 40,000: Tacticus on mobile and the potential expansion of the game to new platforms. In addition, we expect Snowprint to continue driving growth by launching new games in the future.
"I am very excited to welcome all Snowprinters to our
Snowprint fits perfectly in our portfolio. Warhammer 40,000: Tacticus is a fast-growing young game that has been proven to resonate both with players and media, thanks to an easy, fun onboarding journey and deep, rewarding gameplay. The game also has strong affinity with a number of our other mid-core titles and we see great potential for cross promotion in the future. We also see significant opportunities to accelerate its growth by offering Snowprint access to the tools and knowledge we have within the group, helping them diversify their revenues and expand their player base".
Snowprint CEO and co-founder
"We have found the perfect owner in MTG, with a management philosophy and company culture that resonates with us as game makers. My team and I are proud to have grown Snowprint from a startup to its current position as a leading scaled independent mobile studio. We are convinced that MTG is the right home for Snowprint going forward, offering us both the freedom to continue building great games, and access to a broad toolkit that can help us speed up the growth of our portfolio. We are excited to be joining MTG and we are grateful to our investors King,
About Snowprint's founders
The studio has a veteran founding team with extensive experience in mobile gaming. The studio is led by
Alexander is an experienced gaming entrepreneur. Prior to founding Snowprint, he co-founded Fabrication Games, which was subsequently acquired by King. Alexander joined King where he served as Director of Product. During his time at the studio, he oversaw the development of
Patrik also has a background at King, and architected the mobile games engine used for several King games, including
Wilhelm is based in
More info on Snowprint:
Snowprint homepage: https://snowprintstudios.com/company/
Snowprint media links: X / LinkedIn / Facebook
Download Warhammer 40,000: Tacticus:
For more information:
Direct: +46 73 661 8488, anton.gourman@mtg.com
Follow us: mtg.com / Twitter / LinkedIn
About MTG
MTG (
About Snowprint
Their award winning titles Legend of Solgard, Rivengard and Warhammer 40,000: Tacticus are testaments to delivering rich mobile gaming experiences with in-depth tactical gameplay and have allowed them to bring the true breadth of the Warhammer 40,000 universe onto mobile.
With a growing and thriving community as well as having received the Mobile Game of the Year and Best Strategy Game awards in 2022, Tacticus is continuing to be a massive hit in the space of turn-based strategy games.
You can find a complete media kit for Snowprint, including a company profile, logotypes and founder bios here: https://snowprintstudios.com/company/
Backers of the company include King,
Advisors
MTG has used Gernand & Danielsson Advokatbyrå as legal advisors for this transaction and
https://news.cision.com/mtg/r/mtg-acquires-snowprint-studios--the-studio-behind-new-mobile-hit-warhammer-40-000--tacticus,c3848378
https://mb.cision.com/Main/56/3848378/2341517.pdf
https://news.cision.com/mtg/i/snowprint-studios-logo,c3222708
https://news.cision.com/mtg/i/tacticus-anniversary-key-art-landscape,c3222709
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