LAS VEGAS-- MGM Resorts International (NYSE: MGM) and BetMGM announced today they are launching a responsible gaming campaign at nine National Football League (NFL) stadiums, promoting their responsible gaming program GameSense during the upcoming football season. With this development, MGM Resorts and BetMGM are among the first gaming operators to promote responsible gaming through marketing within League venues.
GameSense will be promoted at the following stadiums:
Acrisure Stadium (Pittsburgh Steelers)
Allegiant Stadium (Las Vegas Raiders)
Empower Field at Mile High (Denver Broncos)
Ford Field (Detroit Lions)
GHEA Field at Arrowhead Stadium (Kansas City Chiefs)
M&T Bank Stadium (Baltimore Ravens)
MetLife Stadium (New York Jets)
Nissan Stadium (Tennessee Titans)
State Farm Stadium (Arizona Cardinals)
'This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming,' said Rhea Loney, Chief Compliance Officer, BetMGM. 'Throughout the season, GameSense will play a pivotal role in reminding football fans who bet, to do so responsibly.'
Additionally, MGM Resorts and BetMGM are committing more than $1 million annually to fund a variety of responsible gaming and problem gambling initiatives. This includes research, advocacy, prevention, marketing, and organizational support.
Stephen Martino, SVP Chief Compliance Officer, MGM Resorts, said, 'The landscape of the gaming industry has evolved dramatically in recent years with the broad legalization of online gambling and sports betting. Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority. These efforts are vital to giving guests, customers, employees, and companies the tools and information needed for a safe and enjoyable experience.'
Casey Clark, Senior Vice President, American Gaming Association, added 'The AGA is proud to work alongside leaders like MGM Resorts and BetMGM to advance responsible gaming every day. Their continued investment to elevate responsibility exemplifies the industry's commitments and the spirit of Responsible Gaming Education Month.'
GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive conversations with guests and customers about how to gamble responsibly. GameSense messaging and responsible gaming tips are now being delivered to guests on television screens in MGM Resorts' hotel rooms across the country.
MGM Resorts' casino floors also feature slot machines that display GameSense messaging with QR codes that offer access to responsible gaming information and educational materials from GameSense. GameSense is integrated extensively into BetMGM's desktop, mobile platforms, and sports betting kiosks providing customers with the consistent and supportive information they have come to rely on at MGM Resorts properties nationwide. GameSense's integration into BetMGM offers players information on how to set responsible gaming limits, while dispelling common gambling misconceptions.
This news comes as MGM Resorts and BetMGM partner with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2023) in September. During RGEM 2023, the two gaming leaders will place increased emphasis on empowering guests and customers to play responsibly, within legal and regulated markets. MGM Resorts and BetMGM will also elevate employee training and community collaboration, while advancing responsible gaming through research. MGM Resorts and BetMGM continue in their partnership with the AGA's Have A Game Plan. Bet Responsibly. public service campaign to educate new and seasoned bettors on responsible sports wagering.
Additional Commitments
MGM Resorts and BetMGM provide all employees with comprehensive and research-based responsible gaming training throughout the year. This training empowers employees to proactively promote responsible play and address problem gambling concerns through GameSense
Both companies have invested into the creation of innovative, story-based digital training modules, tailored to the guest service models of each organization
Throughout the month, BetMGM will host a series of lived-experience fireside chats provided by EPIC Risk Management, a leading independent gambling harm and minimization consultancy
MGM Resorts will build upon its culture of responsible gaming by encouraging participation in surveys, highlighting leadership perspectives, and featuring public service messages on property screens and Las Vegas marquees
For more information, follow @BetMGM and @mgmresorts on Twitter.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500 global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company's 50/50 venture, BetMGM, LLC, offers sports betting and online gaming in North America through market-leading brands, including BetMGM and partypoker, and the Company's subsidiary LeoVegas AB offers sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE Magazine's World's Most Admired Companies. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter as well as Facebook and Instagram.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's US-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.
About British Columbia Lottery Corporation
BCLC is a social purpose company based in British Columbia, Canada that is committed to delivering win-wins for the greater good while providing lottery, casino and sports gambling entertainment in a way that serves the best interests of its players, the province and society. Last year, BCLC generated more than $1.3 billion in net income to benefit provincial and community programs, including healthcare, education and charities across British Columbia, Canada.
About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA's diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as 'believes,' 'expects,' 'could,' 'may,' 'will,' 'should,' 'seeks,' 'likely,' 'intends,' 'plans,' 'pro forma,' 'projects,' 'estimates' or 'anticipates' or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts' and BetMGM's expectations regarding launch of the GameSense program at the referenced stadiums and additional funding to responsible gaming initiatives. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts or BetMGM update one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
CONTACTS
MGM Resorts
Marc Jacobson
media@mgmresorts.com
BetMGM
John Ewing
press@betmgm.com
BCLC
mediarelations@bclc.com
604.225.6460
AGA
press@americangaming.org
SOURCE MGM Resorts International
MGM RESORTS INTERNATIONAL 
