The downward movement should continue on the stock, which is testing a mid-term support.
Profit for 2014 and 2015 was regularly revised downward by analysts covering the stock.
The security follows a downward trend in all time scale. The selling pressure is still present on the stock that has broken an important weekly support at USD 35.15. Below this level, we expect a continuation toward the long term support currently at USD 31.25.
Thanks to the technical pattern and Mattel’s weak fundamentals, active investors can take a short position below USD 34.7. The downside potential fix a target at USD 31.25. However, a bullish trend would regain the upper hand if the security crosses USD 35.3.
Mattel, Inc. is a global toy company and owner of catalogs of children's and family entertainment franchises. The Company's operating segments include North America, International and American Girl. The North America and International segments sell products across its categories, although some products are developed and adapted for particular international markets. The American Girl segment is a direct marketer, retailer, and children's publisher. Its product categories include Dolls; Infant, Toddler, and Preschool; Vehicles, and Action Figures, Building Sets, Games, and Other. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and MEGA, as well as other intellectual properties that it owns or licenses in partnership with global entertainment companies. Its offerings include film and television content, gaming and digital experiences, music, and live events. Its products are available in more than 150 countries.
MATTEL, INC. 
