Macy's, American premier retailer, could breakout the USD 44.4 resistance in the short term.
From a fundamental viewpoint, the company is trading at a low level as shown by the ratio "enterprise value/revenue" at 0.78x. PER is moderate (estimated at 11.34x in 2014).
Graphically, the security is up 12% since the 1st January. It seems able to continue this uptrend supported by the 20-day moving average and will soon test the USD 44.4 mid-term resistance. We anticipate a crossing of this level, given the upward orientation of the stock in the medium and long term. Above USD 44.4, a buy signal will be given.
Exceeding the technical line at USD 44.4 would point to ambitious upward targets. In this case, market participants could buy this stock with an initial target of USD 47. A bearish trend would happen below the USD 43 pivot point and so this strategy would be invalidated.
Macy's, Inc. is an omni-channel retail company. The Company operates stores, websites and mobile applications under three brands, Macy's, Bloomingdale's and Bluemercury, which sell a range of merchandise, including apparel and accessories (men's, women's and kids'), cosmetics, home furnishings and other consumer goods. The Company has stores in 43 states, the District of Columbia, Puerto Rico and Guam. Its operations are conducted through Macy's, Macy's Backstage, Macy's small format, Bloomingdale's, Bloomingdale's The Outlet, Bloomie's, and Bluemercury. In addition, Bloomingdale's in Dubai, United Arab Emirates and Al Zahra, Kuwait are operated under a license agreement with Al Tayer Insignia. The principal private label brands offered by the Company include Alfani, And Now This, Aqua, Bar III, Belgique, Cerulean 6, Charter Club, Club Room, Epic Threads, Family PJ's, first impressions, Giani Bernini, Holiday Lane, Home Design, Hotel Collection, Hudson Park, Ideology, and others.
MACY'S, INC. 
