Strengths

● The current area is a good opportunity for investors interested in buying the stock in a mid or long-term perspective. Indeed, the share is moving closer to its lower bound at GBp 49.5 GBp in weekly data.

● The close medium term support offers good timing for purchasing the stock.

● Margins returned by the company are among the highest on the stock exchange list. Its core activity clears big profits.

● Its low valuation, with P/E ratio at 8.37 and 7.91 for the ongoing fiscal year and 2021 respectively, makes the stock pretty attractive with regard to earnings multiples.

● This company will be of major interest to investors in search of a high dividend stock.

● The difference between current prices and the average target price is rather important and implies a significant appreciation potential for the stock.


Weaknesses

● According to Standard & Poor's' forecast, revenue growth prospects are expected to be very low for the next fiscal years.

● Financial statements have repeatedly disappointed market stakeholders. Most often, they were below expectations.

● For the last twelve months, sales expectations have been significantly downgraded, which means that less important sales volumes are expected for the current fiscal year over the previous period.

● Analysts covering the stock have recently lowered their earnings forecast.

● For the last few months, analysts have been revising downwards their earnings forecast.

● For the past year, analysts have significantly revised downwards their profit estimates.