A next-gen 3D AR initiative on La-Z-Boy's online site is finding fans as there has been a 150%-plus jump in shoppers using its 3D product exploration tool.

The furniture retailer's AR technology is powered by WebAR OnDemand technology and 3D Cloud, from Marxent. The 3D Cloud platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog.

It's the latest innovation La-Z-Boy has launched in a quest to provide new shopping and brand experiences for both digital platforms and brick-and-mortar shopping environments, according to a press release.

The upgraded product configurators, and the addition of app-less AR, provide an immersive brand experience that bridges online product research with the in-store experience. WebAR OnDemand brings a new level of convenience to shoppers who want to research, configure, and plan furniture purchases online before visiting a physical retail location.

"AR is table stakes for today's furniture shopper. La-Z-Boy customers love it, so we set out to provide AR for every buyable option in our highly configurable catalog," Jill Brown Thomas, senior director of digital commerce at La-Z-Boy, said in the release. "Shoppers can configure their desired product from millions of possible combinations and preview them in AR without any catalog knowledge and without an app," Brown Thomas said.

"La-Z-Boy was early to 3D product configuration and augmented reality," Beck Besecker, CEO and co-founder of 3D Cloud by Marxent, said in the release. "Their upgrade to WebAR OnDemand gives shoppers the tools to customize quickly, collaborate with loved ones on designs, and buy with confidence," Besecker said.

As RetailCustomerExperience reported La-Z-Boy is also innovating when it comes to tapping customer feedback to drive a rewarding shopping experience. Click here to learn more about the initiative.

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