KROGER : Food 4 Less/Foods Co Charitable Campaign to Benefit Children's Hospitals

LOS ANGELES, Jan. 31, 2011 /PRNewswire/ -- Southern California based Food 4 Less is pleased to announce that it is raising funds to support children's hospitals in the communities its stores serve in California, southern Nevada, and the greater Chicago area. In addition, the supermarket chain's Foods Co Division is collecting donations for children's hospitals in central and northern California.

Customers and team members can support their local children's hospital through the supermarket chain's nonprofit arm, The Food 4 Less/Foods Co Fund, by donating their spare change in collection canisters located at the checkstands in their neighborhood Food 4 Less store in Southern California, southern Nevada and greater Chicago, and Foods Co supermarkets in Central and Northern California. The children's hospital fund-raising campaign runs from January 30 through May 21, 2011.

Children's hospitals that will benefit from the program include:

    --  Children's Hospital Central California (Fresno)
    --  Childrens Hospital Los Angeles
    --  Children's Hospital of Orange County
    --  Children's Hospital of Nevada (Las Vegas)
    --  La Rabida Children's Hospital (Chicago)
    --  Loma Linda Children's Hospital
    --  Miller Children's Hospital Long Beach
    --  Rady Children's Hospital (San Diego)
    --  UC Davis Children's Hospital
    --  UC San Francisco Children's Hospital

Since 2005, Food 4 Less/Foods Co, its team members and customers have given more than $1 million to children's hospitals.

Headquartered in Los Angeles, Food 4 Less operates 146 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Nevada, Illinois and Indiana, and Foods Co in Northern California. Food 4 Less is a division of The Kroger Co., (NYSE: KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. Last year, Food 4 Less contributed more than $8 million to support education, hunger relief, women's health and local nonprofit organizations in the communities served by the company's stores. For more information about Food 4 Less, please visit our website at www.food4less.com.

SOURCE Food 4 Less/Foods Co