JD Sports Fashion is still well oriented and is going to new highs.

From a fundamental viewpoint, the company is trading at a low level as shown by the ratio “enterprise value/revenue” at 0.43x and the moderate P/E ratio(estimated at 11.77x in 2014). Moreover, the group has a positive treasury, sign of a healthy situation.

From a technical viewpoint, prices are well oriented in a bullish trend on different time scales, supported by 20-day moving average. This positive trend is expected to cross the GBp 1185 resistance.

Exceeding the technical line at GBp 1185 would point to ambitious upward targets. In this case, market participants could buy this stock with an initial target of GBp 1275, corresponding to the bullish trend line. A stop loss should be placed bellow the entry point.