IWG has named Pelle Persson as Head of Development for company's operations in the Nordics. The appointment demonstrates IWG's commitment to growing its global network by around 1,000 locations in the next 12 months, as demand for hybrid work continues to accelerate. Building on the success of IWG's existing portfolio of brands in the Nordics – which includes Regus, Spaces and Signature – Persson is responsible for strengthening the pipeline of growth opportunities for each brand, targeting new franchise partnerships and strategic commercial real estate partnerships, as well as developing new locations in each country.

Based in Sweden, Persson brings almost 30 years' experience in business development, having started his career in construction and development for H&M, before serving as Head of Development and Franchise for Burger King in the Nordics and Netherlands. His most recent role was for international coffee chain, Waynes Coffee, where his focus was on developing the brand's international presence through tactical franchise partnerships.