Ipsos, announced that Michelle Vangel has been appointed as Senior Vice President and head of its Social Intelligence Analytics + Synthesio practice in North America. Vangel will report to Whitney Krause, Cluster President, North America. Vangel, an accomplished executive and passionate insights evangelist with a background in traditional and social media research, has built and led high-performing teams and advised top Fortune 500 clients across her two-decade career.

In Vangel new role at Ipsos, Vangel will oversee the alignment of Synthesio, Ipsos' pioneering consumer intelligence platform, with Social Intelligence Analytics, Ipsos' market-leading social intelligence and analytics practice. Together, this service line will harness best-in-class technologies, proven research frameworks and savvy analysts to deliver insights that drive business impact. A skilled researcher and storyteller, Vangel most recently served as global VP of Solution Strategy at Brandwatch, where she led a team of consultants in designing research solutions mapped to client business objectives.

Earlier roles include senior leadership positions at SaaS companies like Visible Technologies and Cision. Over the course of her career, Vangel has been a part of multiple mergers and acquisitions.