Ipsos announced that Pedr Howard has been promoted to a new role as Executive Vice President and head of its Creative Excellence team in the U.S. He will report to Lindsay Franke, President and Service Line Cluster Leader for Ipsos North America. An expert in qualitative and quantitative research with an exemplary track record in creative advisory and insights, Howard has forged strong partnerships with top clients and industry organizations across his 16 years at Ipsos. As Executive Vice President, he will lead Creative Excellence's best-in-class research and position the team for further strategic growth.

Acting most recently as a Senior Vice President, making critical contributions to the team's growth strategy and product offerings, Howard is well-poised to lead a growth business. He has helped to drive growth in the creative space with Ipsos Creative Spark and Creative Labs to meet client needs, while working to integrate the voice of the consumer into the communication development process. Over the years, Howard has also partnered with leading industry organizations.

He leads Ipsos' relationship with Effie Worldwide, a nonprofit that champions marketing effectiveness, including the exclusive Ipsos Effie report, and has represented Ipsos with the Adverting Research Foundation (ARF), both as a Creative Council member and a leader in the ARF's Workforce Initiative for Diversity & Excellence (WIDE) Internship program.