The combination of two leading global healthcare organizations in one agile platform - under the Evoke name - creates one of the industry's deepest and most dynamic marketing and communications offerings. Evoke now has 1,400+ people across global practice area teams and 12 specialty agencies united and defined by the common purpose to make health more human(TM) and unlock the full potential of its people, brands, organizations and the communities they serve.
"Our market is evolving rapidly, requiring healthcare brands and organizations to be fluid, constantly transforming, and embracing of new technology into their marketing and communications to reach and engage their audiences in the most compelling way. This was the perfect opportunity to create a genuinely different proposition to anything else in the industry - one that thrives in this type of change, giving our clients the ability and confidence to relentlessly focus on building empathetic experiences for patients that build enduring value," said
Evoke's offering is centered around global practice areas in Creative, Communications, Policy & Access, Experience, Data Science, Media,
Evoke will now become one of the largest global healthcare marketing and communications organizations and is led by an Executive Committee comprised of:
o
o Former Ashfield Health Global President,
o Former Evoke Kyne CEO,
o
o
The Executive Committee is supported by an Executive Leadership Team consisting of specialty agency heads and function leads.
"Evoke is a more agile and adaptive client partner, able to bring talent and technology together at scale for refreshingly seamless partnerships at the therapy area or enterprise level, and also offer the deepest sector expertise through our incredible specialty agencies. We make this possible through our amazing people and leaders who share a powerful and singular focus on making health more human(TM) - this unites our diverse cultures and inspires us to work harder, better and more human, together," comments
The integration of
"Our structure celebrates the diversity and uniqueness of the individual agency cultures that exist within our business, while also providing the benefits that only a platform with our scale, diversity and global reach can. We are committed to supporting and challenging our teams, opening up new and unexpected career journeys on a global level, and helping our people grow quickly in a more inclusive, progressive and personalized way," said
Evoke is also unveiling a new refreshed branding that reflects key brand hallmarks from both businesses and represents the key role of innovation and empathy in making health more human(TM). The new visual identity and Evoke naming convention is shared by all specialty agencies supporting the united platform structure. Evoke specialty agencies now include:
o Evoke Canale - a PR, integrated communications and investor relations agency for emerging and breakthrough businesses, mainly in the biotech space
o Evoke Create - a creative delivery agency providing performance-based execution of strategic plans for health and life science brands
o Evoke Galliard - a communications agency specializing in scientific storytelling with creativity
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o Evoke MicroMass - a creative agency with a deep understanding of behavioral science and patient engagement
o Evoke Mind+Matter - a global data-driven marketing agency creating engaging experiences for health and life science brands
o Evoke Kyne - global PR and communications agency working with biopharma, foundations and non-profits, and government organizations
o Evoke Navience - a market access agency helping clients accelerate brand growth from strategy through execution
o Evoke New York,
Visit www.evokegroup.com to find out more - new website is live on
Notes for editors
For further information or to arrange interviews with
VP
+1 732 687 3242
ashley.makuh@evokegroup.com
+34 651938132
simon.hackett@evokegroup.com
About Evoke
Evoke is a leading global brand, experience, and communications platform, purpose-built to make health more human(TM). Organized by global practice areas and specialty agencies, Evoke uses data-driven insights, creativity, and applied innovation to solve the most complex of challenges in today's healthcare market. Evoke is a platform for our people, our clients, and the communities we serve to unlock their full potential.
Evoke is part of
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