HBC announced the appointment of Bari Harlam as Chief Marketing Officer, effective immediately. Ms. Harlam will lead HBC's Marketing Center of Excellence, charged with advancing the company's approach to marketing through data-driven customer insights across its retail banners in North America. Ms. Harlam has served in senior marketing roles at BJ's Wholesale, Swipely and CVS Health, where she built and launched CVS/pharmacy's ExtraCare program. She is an expert in customer loyalty, personalized and digital marketing, and data analytics, with deep experience in branding, promotions, digital and social media, and e-commerce. She serves as a Board Director for Eastern Bank. Milton Pappas, former CMO, has left the company.