ASX ANNOUNCEMENT

29 April 2022

HeraMED commercial strategy and service offering gain momentum

With an important commercial agreement executed during Q1 FY22

Q1 FY22 and Subsequent Events highlights

  • Joondalup Health Campus (JHC) enters into a full-scale commercial agreement to adopt the

    HeraCARE solution as its primary standard of care.

  • The JHC agreement validates HeraMED's commercial strategy and service offering in one of

    Western Australia's largest hospitals.

  • HeraMED-Pediatrix San Jose and Atlanta pilot trial delivers promising clinical results and excellent satisfaction scores.

  • HeraMED is well positioned to capitalise on a growing pipeline of commercial opportunities globally.

HeraMED Limited (ASX:HMD) ("HeraMED" or the "Company"), a leader in the digital transformation of maternity care with its proprietary remote monitoring maternity care platform, is pleased to provide an update on its progress for the three months ending 31 March 2022.

During the quarter, HeraMED executed an important commercial agreement and subsequent deployment of the HeraCARE solution to the Joondalup Heath Campus ("JHC"). Additionally, the Company received exciting results from the HeraMED-Pediatrix Paid Pilot program in San Jose and Atlanta for the collaboration undertaken by US based Pediatrix Medical Group.

As one of Western Australia's largest hospitals, JHC is a leading medical institution which provides care to over 3000 maternity care patients annually. The signing of this important commercial agreement validates the Company's commercial B2B strategy of broader hospital rollout opportunities, initiated by pilot programs and trials. The key commercial terms of the agreement are outlined below:

  • Initial 12-month contract with both parties exploring the potential for a further extension.

  • HeraMED to supply JHC with licenses and equipment to support the offering of HeraCARE to JHC's maternity care patients.

  • Total estimated HeraCARE license fees for the initial 12-month period of A$220,000.

HeraMED began working collaboratively with JHC in 2020 through a clinical trial that delivered both clinical and functional validation of the HeraBEAT device, which is the backbone of the HeraCARE solution. The accuracy of the HeraBEAT device was found to be excellent when compared to rival competing products. The Foetal Heart Rate (FHR) was detected on 100% of observations by clinicians, and importantly, 100% of occasions by expectant mothers when using the device unassisted. The HeraCARE remote monitoring solution was particularly attractive to JHC as it provides an option for expectant mothers to elect for telehealth appointments, reducing the need for patients to attend antenatal appointments in person so frequently.

HeraMED's second paid pilot is underway with Obstetrix Medical Group, an affiliate of Mednax who is one of the largest providers of women's and children's physician services in the U.S.

HeraMED Limited ACN 626 295 314

T: +61 2 7251 1888 | A: Suite 4, Level 16, 55 Clarence Street SYDNEY NSW 2000

Mednax, Inc. is a national medical group comprised of the nation's leading providers of physician services practicing under the Pediatrix® brand. Pediatrix-affiliated clinicians are committed to providing coordinated, compassionate and clinically excellent services to women, babies and children across the continuum of care, both in hospital settings and office-based practices. Specialties include obstetrics, maternal-foetal medicine and neonatology complemented by 18 pediatric subspecialties, as well as a newly expanded area of primary and urgent care clinics. The group's high-quality, evidence-based care is bolstered by investments in research, education, quality-improvement and safety initiatives. The company was founded in 1979 as a single affiliated neonatology practice and today provides its highly focused and often critical care services through more than 4,700 affiliated physicians and other clinicians in 38 states and Puerto Rico.

During the March quarter, HeraMED announced promising results from the San Jose and Atlanta pilot trial including excellent satisfaction scores, reduction of office visits and earlier detection of hypertensive pathology in select patients. Santosh Pandipati, M.D, a Pediatrix-affiliated maternal-fetal medicine specialist and clinical lead for the Virtual OB Program commented on the trial stating:

"HeraCARE is what makes Pediatrix's Virtual OB Program possible. This program is all about patient empowerment and improved patient experience of the pregnancy journey. Pregnancy is fundamentally a physiologic process, not a disease process. We need to leverage emerging technologies to better monitor a usually healthy process, but still safely identify developing pathology."

According to Dr. Pandipati, expectant mums want to take more ownership of their pregnancies and giving them the tools and program infrastructure to do this safely is a first step.

"One of the key reasons we chose to pilot with HeraCARE is the connection mothers could have with their babies 24/7 by using the revolutionary HeraBEAT fetal heart rate doppler with AI-driven algorithms for highly accurate and precision acquisition of the fetal heart rate (FHR). The HeraBEAT is FDA-cleared for home use, is very easy to use right out of the box and is beloved by our patients."

HeraMED CEO and Co-Founder Mr. David Groberman:

"HeraMED is delighted to have achieved continued momentum with our commercial strategy and service offering over the quarter, highlighted by our important commercial agreement executed over the first three months of the year. The agreement between HeraMED and JHC validates the commerciality of HeraMED's service offerings to hospitals and broader commercial strategy.

Furthermore, we are pleased with the progress of our second paid pilot program in collaboration with Obstetrix Medical Group, an affiliate of Mednax whereby we continue display our superior technology and patient monitoring capabilities.

HeraMED continues to disrupt the industry though its superior technology which enables a large-scale adoption of telehealth and remote monitoring in pregnancy. With foundations laid and momentum building, we look forward to reporting developments to shareholders as they arise in the coming quarter."

Other Partnerships

Sheba Medical Group (Sheba)

HMD continues to engage with Sheba on multiple levels. With respect to the clinical trial which started in February 2021, HMD understands the data has been collated and preparation of the report is underway. HMD will update shareholders once the final report and results are received and advise what the next steps are with Sheba Medical Group.

Separately during the quarter Sheba Global, the business established by Sheba Medical Group to offer digital health services outside of Israel, established a field hospital in the Ukraine to support those affected by the

Page 2 of 4

HeraMED Limited

Company Secretary

Media and Investor Enquiries

CEO and Co-Founder

Jonathan Hart

The Capital Network

David Groberman

T: +61 2 7251 1888

Julia Maguire

M: +972 52 6991188

E:Jonathan@hera-med.com

T: +61 2 8999 3699

E:David@hera-med.com

E:julia@thecapitalnetwork.com.au

Page 3 of 4

ongoing conflict with Russia. This field hospital is being supported by a number of remote digital technologies including HeraCARE. HMD was honoured to support Sheba Global and Sheba Beyond in its efforts to support those affected by the conflict with leading care enabled through cutting edge technologies such as HeraCARE. Next steps with respect to HMD's commercial relationship with Sheba Global will also progress post the release of the clinical trials results completed by Sheba Medical Group.

Mayo Clinic

Through 2021 the Mayo Clinic completed a clinical trial of HeraCARE similar to that undertaken by JHC. Once the clinical trials results and associated report are received HMD will update shareholders. The Company eagerly awaits these results given the Mayo Clinic position as the global leader in medical research.

Spanish Tender

HMD continues to wait for a decision on the Spanish government tender to provide remote maternity care for the Catalonian region. Shareholders will be advised when a decision on the tender has been made however feedback continues to be positive as the process continues.

Pipeline

HMD continues to progress further commercialisation opportunities in Australia, US, Israel and Europe. Once commercial terms in each of these potential opportunities are finalised and a timeline to undertaking a paid pilot of a precursor to a commercial deployment of HeraCARE shareholders will be updated.

Financial overview

The cash balance as at 31 March 2022 was US$2.845 million. Net cash of US$834K was used in operating activities compared with US$841K for the quarter ending 31 Dec 2021.

Advertising and marketing expenses totaled $49K, research & development expenses totaled US$71K and administration and corporate costs totaled US$205K in Q1 FY22. Staff costs increased from US$466K in Q4 FY21 to US$580K in Q1 FY22.

The company continues to invest in business development as well as sales and marketing initiatives, to capitalise on the growing pipeline of commercial opportunities.

Payments to related parties of the entity and their associates

In item 6 of the attached Appendix 4C cash flow report for the quarter, payments to related parties and their associates of US$105K comprised director fees paid to executive and non-executive directors.

This announcement has been authorised by the Board of HeraMED Limited.

-ENDS-

About HeraMED Limited (ASX:HMD)

HeraMED is an innovative medical data and technology company leading the digital transformation of maternity care by revolutionising the prenatal and postpartum experience with its hybrid maternity care platform. HeraMED offers a proprietary platform that utilises hardware and software to reshape the Doctor/Patient relationship using its clinically validated in-home foetal and maternal heart rate monitor, HeraBEAT, cloud computing, artificial intelligence and big data.

About HeraCARE

The Company's proprietary offering, HeraCARE, has been engineered to offer a fully integrated maternal health ecosystem designed to deliver better care at a lower cost, ensure expectant mothers are engaged, informed and well-supported, allow healthcare professionals to provide the highest quality care and enable early detection and prevention of potential risks.

Page 4 of 4

Rule 4.7B

Appendix 4C

Quarterly cash flow report for entities subject to Listing Rule 4.7B

Name of entity

HERAMED LIMITED

ABN

65 626 295 314

Quarter ended ("current quarter")

31 March 2022

Consolidated statement of cash flows

  • 1. Cash flows from operating activities

  • 1.1 Receipts from customers

  • 1.2 Payments for

    • (a) research and development

    • (b) product manufacturing and operating costs

    • (c) advertising and marketing

    • (d) leased assets

    • (e) staff costs

    • (f) administration and corporate costs

  • 1.3 Dividends received (see note 3)

  • 1.4 Interest received

  • 1.5 Interest and other costs of finance paid

  • 1.6 Income taxes paid

  • 1.7 Government grants and tax incentives

  • 1.8 Other - GST/VAT refunds

  • 1.9 Net cash from / (used in) operating activities

  • 2. Cash flows from investing activities

  • 2.1 Payments to acquire:

    • (a) entities

    • (b) businesses

    • (c) property, plant and equipment

    • (d) investments

    • (e) intellectual property

    • (f) other non-current assets

- - - - - -- - - - - -

ASX Listing Rules Appendix 4C (01/12/19)

+ See chapter 19 of the ASX Listing Rules for defined terms.

Page 1

This is an excerpt of the original content. To continue reading it, access the original document here.

Attachments

  • Original Link
  • Original Document
  • Permalink

Disclaimer

Hera Med Ltd. published this content on 28 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 April 2022 01:21:10 UTC.