The company shows strong fundamentals. Firstly, the high valuation of the group shows a great investors confidence in it because there are ready to pay a high price for the stock. Moreover, the consensus revised upward EPS estimates for this year and that let see a great potential for the security on the stock market.

Technical patterns are in the green: prices are up for several months. The reversal should continue in the coming trading sessions. The 20-day moving average should help to reach the GBp 800 level.

According to both technical and fundamental elements, it seems opportune to take a long position above the GBp 754.5 resistance. The bullish trend should allow the security to reach the GBp 800 level. A stop loss will be placed under the GBp 754 to avoid a reversal.