On June 17, 2015, the first ever Giti Service Star Challenge kicked off at Shanghai's SPEEDWORK AUTO CARE CENTER and attracted more than 50 participants from East China. Giti Tire hopes that this challenge will serve as a platform for talented service and technical personnel to display their skills and improve the service quality of retail outlets, to meet diversified consumer demands of professionalism, convenience, and value added services.

Standardized Hospitality + Technical Services Competition
In recent years, Giti Tire has actively expanded the Giti Retail Alliance nationwide, improved service quality, increased interaction with retail stores and consumers, while maintaining steady store growth. This year, Giti Tire organized the inaugural Service Star Challenge for passenger car tire service center managers, sales, and technicians nationwide. The contest is divided into standardized hospitality and technical services covering unified store service standards and processes, as well as tire mounting/demounting and balancing skills. Following the East Region preliminary round, there will be four more preliminary rounds throughout the country to decide the top three hospitality and operations individuals of each area to compete in the finals.

Nie Weiwei, Executive Deputy General Manager of Giti Tire Service Center Development, served as a judge and said, "With the continuous expansion of the Giti Retail Alliance, more and more users will be able to easily experience our professional services, which will require our hospitality services and technical skills to be enhanced. I believe the Service Star Challenge will continue to help improve service quality in Giti retail stores, which will provide better professional technical and service support to the consumers."

Training + Competition Meets the Needs of Integrated Services
In order to meet the increasing and changing consumer demand in the automotive after-market services, Giti Tire is committed to discovering, fostering, and developing a strong, professional, and technical tire service team in recent years. The company selected a group of talented staff and technicians from nearly 10,000 Giti Passenger Car Tire Service Centers nationwide to assess the results of routine training and business capabilities. The daily service process not only recommends suitable and high quality tire products, but also provides professional technical support and maintenance advice to help extend tire life.

Zhu Bing, preliminaries skills champion for the East China region, said, "This competition, allowed me to get to know a lot of experienced technical experts from around the country. We not only compete against each other but also exchange ideas to enhance our operational skills, in order to provide professional services to consumers for a safer drive in the future.

Following the success of the East Region preliminary round, other regions are in preparing for their preliminary competition. Giti Tire hopes that the Giti Service Star Challenge will become China's tire industry service model and fulfill the brand's promise of "rest assured travels".

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