A giant video wall also contributed to give a premium image, and support the multimedia approach of the stand. The look and feel of the stand was oriented to demonstrate the racing and motorsport DNA of the Giti brand. The appealing booth was completed with elements such as virtual reality experience through 'oculus' glasses. The gaming area with a 360 degree 'ride and drive' simulation in Silverstone F1 circuit has represented a successful novelty and helped to attract visitors to the stand.

Through the fully branded combination of a full range of new products, unique displays, the launch of Giti TBR tires in the region, and special treats such as Giti's winning Lamborghini and virtual reality racing, the showcase truly offered something for everyone and made a major impact at the exposition.

About Giti Tire
Giti Tire Group, headquartered in Singapore, has been in the tire business since 1951. Giti Tire operates seven manufacturing plants and produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, tire dealers and consumers in more than 130 countries worldwide.

Giti Tire Corporation published this content on 30 May 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 20 June 2016 05:45:02 UTC.

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