Gfinity : Appointment of Chief Commercial Officer

RNS Number : 3916K Gfinity PLC

07 July 2017

Dissemination of a Regulatory Announcement that contains inside information according to REGULATION (EU) No 596/2014 (MAR)

("Gfinity" or the "Company")

Ex-Global Head of Commercial at SYCO joins Gfinity

Gfinity plc, a leading esports promoter, announces the appointment of Mark Brittain as the Company's new Chief Commerical Officer. He joins from SYCO Entertainment where he was Global Head of Commercial overseeing all commercial and revenue generating activity for its core brands, formats and represented talent.

During his time at SYCO, Mark was instrumental in delivering multimillion pound revenue deals and was instrumental in the implementation of The X Factor tour, which sold over three million tickets and is the UK's longest running music tour. During its last season, X Factor had nine commercial partners and Mark closed deals with over 50 different brand partners, and over 30 different licensing deals. Over the last 12 years, Mark has worked on some of the world's biggest IP such as American Idol, X Factor, Got Talent, 1Direction, Spice Girls, David Beckham and Andy Murray.

In his new role at Gfinity, Mark will be responsible for forging new commercial partnerships with brands intent on increasing their exposure to the rapidly growing audience that is moving away from traditional media channels. The audience for esports is forecast to rise to 385 million during 2017 (up 19% on 2016), comprised of 191 million 'esports enthusiasts', with a further 194 million occasional viewers who watch the big international events.

"Securing Mark's services is a real coup for us. His experience with brands such as X-Factor and the Got Talent series, which have led the way in creating commercial rights around broadcast content, will be invaluable in helping Gfinity secure strategic partnerships and drive long term revenue growth. His decision to choose Gfinity, over a number of other offers, is a further endorsement of the potential of the esports market and of Gfinity's place within it."

Neville Upton, Chief Executive Officer Via Walbrook PR

Jeremy Porter / John Depasquale / James Thomas

Paul Cornelius / Helen Cresswell / Sam Allen or gfinity@walbrookpr.com

Founded in 2012, Gfinity has established itself as one of the world's leading eSports business. The London-based company enjoys strong relationships with game publishers, players and the wider esports community and has built a reputation for delivering top quality esport competitions, both on-line and off-line, and producing industry leading esports broadcasts.

Gfinity has over 700,000 registered users eligible to compete in its online esport competitions. Gfinity stages world leading off-line events in which the world's top esport players travel to the Gfinity Arena in London to take part in competitions broadcast on-line to millions of viewers worldwide. Gfinity stages live esports events featuring top video gaming titles, across PCs, consoles and mobile devices.

Gfinity monetises the strong position that it has created through a combination of sponsorship, advertising, broadcast income relating to Gfinity's own events and through fees received for creating and delivering bespoke events for sponsors and game publishers seeking to engage with the esports community.

This information is provided by RNS

The company news service from the London Stock Exchange

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