United Franchise Group Chief Operating Officer Brady Lee is now serving as president of the company's charcuterie-centered fast casual concept, Graze Craze. UFG also owns Jon Smith Subs and The Great Greek Mediterranean Grill.

"Brady has been an asset to UFG for the past eight years in developing our franchise brands in the U.S. and Australia, and I am confident that in his new role as President, he will bring the same tenacity and passion in positioning Graze Craze for growth and making it a household name," Ray Titus, CEO of UFG and Graze Craze, said in a company press release. "Since we began franchising Graze Craze in the U.S., more than 100 new franchises have signed, which speaks both to the draw of this brand-new charcuterie franchise category and to the power of consumers' demand for healthy and convenient alternatives."

Graze Craze, which began selling franchises in June 2021, has locations open in Florida, Oklahoma, Texas and Utah, with additional locations coming soon to Massachusetts and Tennessee.

"We have a very special concept, and it was important for us to align with the best in the franchise industry," Kerry Sylvester, US Air Force veteran and founder of Graze Craze, said in the release. "While there are many mom-and-pop charcuterie board businesses, Graze Craze sets itself apart through our affiliation with United Franchise Group. Graze Craze provides entrepreneurs with the resources, training, and a support team to ensure their business is successful.

"Charcuterie boards are skyrocketing in popularity, and we are providing a proven business model to those who want to own their own business in this trending category."

United Franchise Group also owns Accurate Franchising, FranchiseMart, Fully Promoted, Network Lead Exchange, Preveer, Signarama, Transworld Business Advisors and Venture X.

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