The following information should be read in conjunction with the Condensed Consolidated Financial Statements of the Company and the Notes thereto appearing elsewhere in the Quarterly Report on Form 10-Q. Statements in this Management's Discussion and Analysis and Results of Operation and elsewhere in this Quarterly Report on Form 10-Q that are not statements of historical or current fact constitute "forward-looking statements." See "Cautionary Note Regarding Forward-Looking Statements."





General


FingerMotion Inc. (the "Company," "we," "us," "our" or "FingerMotion") is a US fintech company incorporated in Delaware, USA, with its corporate offices in New York, NY. We operate three principal lines of business, a video game division, a mobile payment platform and a mass SMS text message service. We operate our video game platform through Finger Motion Company Limited, a Hong Kong corporation ("FMCL"), which became an indirect, wholly owned subsidiary of the Company on July 13, 2017 pursuant to that certain Share Exchange Agreement entered into among the Company, FMCL and FMCL's former shareholders.

The video game industry covers multiple sectors and is currently experiencing a move away from physical games and towards digital software. Advances in technology and streaming now allow users to download games rather than visiting retailers. Video game publishers are expanding their direct-to-consumer channels, with mobile gaming the current growth leader and eSports and virtual reality gaining momentum as the next big sectors. This industry is FMCL's business focus.

In June 2018, FMCL temporarily paused its publishing and operating plans for existing games and other projects. The Company's board of directors decided to re-focus the Company's resources on new business opportunities in China, particularly in the field of mobile data.

We conduct our mobile payment business through Shanghai JiuGe Technology Co., Ltd. ("JiuGe Techology"), which became our contractually controlled affiliate through the entry into a series of agreements known as variable interest agreements (the "VIE Agreements") in October 2018. The use of VIE agreements is a common structure used to acquire corporations in China, particularly in certain industries in which foreign investment is restricted or forbidden by the government of the Peoples' Republic of China.

In first half of 2018, JiuGe Technology secured contracts with China United Network Communications Group Co., Ltd. ("China Unicom") and China Mobile Communications Corporation ("China Mobile") to distribute mobile data for businesses and corporations in nine provinces and/or municipalities, namely Chengdu, Jiangxi, Jiangsu, Chongqing, Shanghai, Zhuhai, Zhejiang, Shaanxi and Inner Mongolia. In September 2018, JiuGe Technology launched and commercialized mobile payment and recharge services to businesses for China Unicom. The JiuGe Technology mobile payment and recharge platform enables the seamless delivery of real-time payment and recharge services to third-party channels and businesses. We earn a rebate from each telecommunications company on the funds paid by consumers to the telecommunications companies we process. To encourage consumers to utilize our portal instead of using our competitors' platforms or paying China Unicom or China Mobile directly, we offer mobile data and talk time at a rate discounted from these companies' stated rates, which are also the rates we must pay to them to purchase the mobile data and talk time provided to consumers through the use of our platform. Accordingly, we earn income on the rebates we receive from China Unicom and China Mobile, reduced by the amounts by which we discount the mobile data and talk time sold through our platform.





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Recent Developments


On March 7, 2019, the Company acquired Beijing XunLian, a company in the business of providing mass SMS text services to businesses looking to communicate with large numbers of their customers and prospective customers. The Company sees this business as additive to the Company's core business of processing mobile recharge and top-up payments.

Additionally, as previously disclosed, on July 7, 2019, JiuGe Technology, our contractually controlled affiliate, entered into that certain Yunnan Unicom Electronic Sales Platform Construction and Operation Cooperation Agreement (the "Cooperation Agreement") with China Unicom's Yunnan subsidiary. Under the Cooperation Agreement, JiuGe Technology is responsible for constructing and operating China Unicom's electronic sales platform through which consumers can purchase various goods and services from China Unicom, including mobile telephones, mobile telephone service, broadband data services, terminals, "smart" devices and related financial insurance. The Cooperation Agreement provides that JiuGe Technology is required to construct and operate the platform's webpage in accordance with China Unicom's specifications and policies, and applicable law, and bear all expenses in connection therewith. As consideration for the services it provides under the Cooperation Agreement, JiuGe Technology receives a percentage of the revenue received from all sales it processes for China Unicom on the platform. The Cooperation Agreement expires three years from the date of its signature, but it may be terminated by (i) JiuGe Technology upon three months' written notice or (ii) by China Unicom unilaterally.

Critical Accounting Policies and Significant Estimates

Our critical accounting policies and significant estimates are detailed in our Annual Report on Form 10-K for the year ended February 28, 2019. Other than as set forth below, our critical accounting policies and significant estimates have not changed substantially from those previously disclosed in our Annual Report on Form 10-K for the year ended February 28, 2019.





Results of Operations


Nine Months Ended November 30, 2019 Compared to Nine Months Ended November 30, 2018





Revenue



The following table sets forth the Company's revenue from its three lines of business for the periods indicated:





                              Nine Months Ended
                   November 30, 2019     November 30, 2018      Change (%)
Gaming                           -      $         314,157          (100 %)
Mobile Recharge   $       1,754,793     $         469,685            73 %
SMS*              $       3,910,686                    -            100 %
Total Revenue     $       5,665,479     $         783,842            86 %

* Reflects results from March 7, 2019 through November 30, 2019.

We recorded $5,665,479 in revenue for the quarter ended November 30, 2019, an increase of $4,881,637 or 86%, compared to the quarter ended November 30, 2018. This increase resulted from an increase in revenue of $1,285,108 and $3,910,686 from our mobile recharge business and SMS business, offset in part by a decrease of $314,157 from our gaming business. As previously disclosed, in June 2018, we paused our publishing and operating plans for existing games other projects and decided to re-focus the Company's resources on the mobile data business, which has produced higher levels of revenue for the Company. We principally earn revenue by providing mobile payment and recharge services to customers of telecommunications companies in China. Specifically, we earn a negotiated rebate amount from the telecommunications companies for all monies paid by consumers to those companies that we process. As we continue to develop our mobile recharge business, we expect that revenues will continue to grow. We also earned revenue during the most recently completed fiscal quarter from our newly acquired SMS texting service, which business only recently became a part of the Company. The Company expects and hopes that the SMS texting service business will continue to provide solid revenue for the Company in the future.





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Cost of Revenue



The following table sets forth the Company's costs of revenue for the periods
indicated:



                                                Nine Months Ended
                                     November 30, 2019     November 30, 2018
Cost of Revenue - Gaming
Royalties                                          -      $          85,809
Channel Costs                                      -      $          92,180
Internet Data Center Costs                         -      $          35,689
Other                                              -      $           5,642
Cost of Revenue - Mobile Recharge   $       1,513,799     $         420,177
Cost of Revenue - SMS               $       3,425,865     $              -
Total Cost of Revenue               $       4,939,664     $         639,497



We recorded $4,939,664 in costs of revenue for the quarter ended November 30, 2019, an increase of $4,300,167 or 87%, compared to the quarter ended November 30, 2018. As previously mentioned, we principally earn revenue by providing mobile payment and recharge services to customers of telecommunications companies in China. To earn this revenue, we incur certain customer acquisition costs, including discounts to our customers and promotional expenses, which is reflected in our cost of revenue.





Gross profit (loss)


Our gross profit for the quarter ended November 30, 2019 was $725,815, an increase of $581,470 or 80%, compared to the quarter ended November 30, 2018. This increase in gross profit resulted from higher revenue for the period.





Amortization & Depreciation


We recorded $34,200 in amortization and depreciation, of which $4,851 was for fixed assets and $29,349 was for right-of-use assets, for the quarter ended November 30, 2019, a decrease of $51,478 or 151%, compared to the quarter ended November 30, 2018. This decrease resulted as a portion of our intangible assets have been fully amortized.

General & Administrative Expenses

The following table sets forth the Company's general and administrative expenses for the periods indicated:





                                    Nine Months Ended
                         November 30, 2019     November 30, 2018
Accounting              $         115,368     $          31,200
Advertising             $              -      $          51,274
Contract Labor          $              -      $         201,460
Consulting              $         702,951     $         231,791
Consulting (non-cash)   $         817,232     $              -
Entertainment           $         193,516     $             648
Legal                   $              -      $          15,841
Salaries and Wages      $         832,366     $              -
Travel                  $         187,956     $           6,228
Others                  $         197,311     $          54,411
Total                   $       3,046,701     $         592,853



We recorded $3,046,701 in general and administrative expenses for the quarter ended November 30, 2019, an increase of $2,453,848 or 81%, compared to the quarter ended November 30, 2018. A significant portion of the increase, $817,232, resulted from the current period's value of our non-cash share issuances. We also incurred fees of $702,951 in consulting and professional fees and $832,366 in increased staff salaries for the period. The foregoing increases in general and administrative expenses are principally the result of the commencement and building of our mobile recharge and SMS businesses.





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Operating Expenses


We recorded $3,080,900 in operating expenses for the quarter ended November 30, 2019, an increase of $2,402,369 or 78%, compared to the quarter ended November 30, 2018. The primary explanation for the variance is as stated in the General and Administrative expenses, noted above.





Net Loss


As a result of the foregoing, we recorded $2,275,868 in net loss of revenue for the quarter ended November 30, 2019, an increase in net loss of $1,339,546 or 59%, compared to the quarter ended November 30, 2018.

Liquidity and Capital Resources

At November 30, 2019, we had cash and cash equivalents of $643,346 as compared to cash and cash equivalents of $1,337,245 at February 28, 2019. In order for us to continue to operate our mobile recharge business, we must deposit funds with our telecommunication company clients from time to time in order to obtain access to the mobile data and talk-time we make available to consumers on our portal. Accordingly, the amount of cash we have on hand fluctuates significantly from period to period. The significant cash reduction reflected on our balance sheet as of November 30, 2019, when compared to the period ended February 28, 2019, is the result of our making large deposits with our telecommunications company clients. The Company otherwise does not have any planned capital expenditures and has historically funded its operations from revenues and sales of securities, including convertible debt securities. We believe that our cash on hand, cash equivalents and short-term investments, along with our revenues from operations, will fund our projected operating requirements, fund our current operations and repay our outstanding indebtedness, in each case, for at least the next 12 months. However, to grow our business substantially, we will need to increase the amount of funds we have deposited with the telecommunications companies for which we process mobile recharge payments. Accordingly, we expect to seek additional capital through public or private sales of our equity or debt securities, or both. We might also enter into financing arrangements with commercial banks or nontraditional lenders.

We currently do not have any financing arrangements in place. We did, however, raise $910,729 through the sale of shares of our common stock in private placement transactions exempt from the registration requirements of the Securities Act of 1933 during the nine months ended November 30, 2019.

The following table provides a summary of cash flows for the periods presented:





                                                                   Nine Months Ended
                                                     November 30, 2019           November 30, 2018
Net cash used in operating activities               $       (1,581,076 )        $       (1,214,677 )
Net cash used in investing activities               $          (16,291 )                   (11,298 )
Net cash provided by financing activities           $          910,729          $        1,868,500
Effect of exchange rates on cash & cash
equivalents                                         $           (7,261 )        $           32,117
Net decrease in cash and cash equivalents           $         (693,899 )        $          674,642




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Operating


Cash flows provided by operating activities decreased $366,399 in the nine months ended November 30, 2019 compared to the nine months ended November 30, 2018, primarily due to the deposit made with our telecommunication company clients in connection with our mobile recharge business.





Investing


Cash flows provided by investing activities decreased $4,993 in the nine months ended November 30, 2019 compared to the nine months ended November 30, 2018, primarily due to a purchase of equipment.





Financing


Cash flows provided by financing activities decreased $957,771 in the nine months ended November 30, 2019 compared to the nine months ended November 30, 2018.

Off-Balance Sheet Arrangements

The Company does not currently have and has not had during the fiscal quarter ended November 30, 2019, any off-balance sheet assets, liabilities or arrangements.

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