Take advantage of the bullish trend forming.

Fundamentals confirm the good health of the stock as analysts estimates are gradually revised upward concerning earnings per share. The group is still undervalued and the “enterprise value to sales” ratio shows an attractive valuation of 0.79x for the current year.

Graphically, buyers influence have been downsized. As the trend in the short term became bearish, the stock has decline sharply in direction of the GBp 154.5 support and of the trend line. This area should be now the basis for a technical rebound in order to come back on the 20-day moving average (GBp 181.9).

In consequence, the GBP 154.5 is a pertinent area to buy the stock with the GBp 182 as a target. The stop-loss will be placed around GBp 149.5.