Annual Report 2023

Transforming our

game

3.3x (3.1x proforma) 2022: £2.8bn (2.8x)
Adjusted Diluted EPS
44.2p
2022: 60.5p
£3.3bn

1

Overview

8

Strategic report

88

Governance

140

Financial statements

01

Introduction

08

Chairman's introduction

88

Chairman's Governance

141

Independent Auditor's

02

We are Entain

12

Chief Executive's Review

Overview

Report

06

Investment proposition

18

The industry in which

89

Board of Directors

160

Consolidated income

we operate

92

Governance framework

statement

20

How we create value

98

Board Activities during

161

Consolidated statement of

23

Our strategic framework

2023

comprehensive income

38

Regulatory update

101

People & Governance

162

Consolidated balance

40

Sustainability

Committee Report

sheet

42

ESG Governance

104

Audit Committee Report

163

Consolidated statement of

44

Safer betting and gaming

110

Sustainability &

changes in equity

46

Secure and trusted

Compliance Committee

164

Consolidated statement of

platform

Report

cash flows

48

Working environment

113

Directors' Remuneration

165

Notes to the consolidated

50

Positively impact our

Report

financial statements

communities

138

Directors' Report

215

Company income

53

ESG KPIs

statement

56

TCFD Statement

216

Company balance sheet

64

Engaging with

217

Company statement of

stakeholders

changes in equity

68

Chief Financial Officer's

218

Notes to the Company

Review

financial statements

79

ERM and Principal Risks

223

Glossary

87

Viability Statement

224

Shareholder information

225

Corporate information

Strategic and operational highlights

Financial highlights

Refreshed corporate strategy, focusing on three strategic objectives (Drive Organic Growth; Expand online margins; Empower growth in US) to deliver value for our shareholders as the next phase of our transformation

Further expansion into regulated markets with leading market positions; expansion into Poland with acquisition of STS Holdings and partnership with TAB NZ providing unique access to New Zealand sports betting market

Group Revenue

£4.8bn

+11% 2022: £4.3bn

BetMGM Net Gaming Revenue1

$2.0bn

+36% 2022: $1.4bn

Online Net Gaming Revenue

£3.4bn

+12% 2022: £3.1bn

Group Underlying EBITDA2

£1,008m

+1% 2022: £993.0m

Enhancement of in-house content and capabilities with acquisition of 365Scores and Angstrom Sports

Strong performance of BetMGM boosted by product and tech enhancements including Single Account Single Wallet in 27 markets

Only global operator with 100% revenue from regulated or regulating markets

Launch of new sustainability strategy including an updated regulatory and safer gaming charter

Loss after Tax from Continuing Adjusted Net Debt Operations

£879m

2022: profit of £33m

Profit after Tax from

Continuing Operations before

Separately Disclosed Items

£339m

2022: £224m

  1. Represents NGR from 100% of BetMGM.
  2. Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, share based payments and share of JV income. EBITDA is stated pre-separately disclosed items.

Entain plc  Annual Report 2023

1

Overview

8

Strategic report

88 Governance

140 Financial statements

At Entain, we're on a mission to provide our customers around the world with the most entertaining experiences, supported by market leading player protection across betting & gaming.

Entain plc  Annual Report 2023

01

1

Overview

8

Strategic report

88 Governance

140 Financial statements

We are Entain

Betting and gaming is in our DNA. It's the purple thread that drives our evolution, our people, and our purpose. We're the brands our players hold in their hands - and heart.

We only operate in regulated or regulating

through our global scale and household

betting and gaming markets, which means

names, we're focused on leveraging our

we're focused on delivering a secure and

skills, talent and capabilities to elevate

trusted betting and gaming business for

our technology and data insights to create

our stakeholders. Now, we operate in over

products and experiences like no other.

30 markets, with leadership positions in

the five largest regulated markets and

two fastest growing - US and Brazil. And,

Entain, today.

Global &

Leading

Diversified

Responsible

portfolio

Operator

Leadership

High Quality

positions

Revenue &

Growth

Largest

sports betting

Customer

& gaming

Focused

platform

130+

40

33

42

130 licences across

Territories

Languages

Currencies

>40 territories

worldwide

offered

accepted

Our values

This year, we powered up our people with a new set of values and behaviours. These new values form the cornerstones of our culture, unlock the highest performance of our teams and lay the foundations for creating incredible experiences for our customers.

Our new values mean we're all looking towards the same future. At Entain, we:

Do What's Right

We put our customers first and play a leading part in protecting our players. We are creating a work environment where everyone can be themselves, and act with integrity all the time. To do what's right we must keep ourselves honest so our people should never be afraid to speak out if something feels wrong.

Keep it Simple

We make things easy for our customers by focusing on them and their needs. We're clear on our goals and who's accountable for what, so we all know what success looks like. We remove complexity wherever we find it, because we all perform better that way.

Go Beyond

We stay curious. We need to learn from our successes AND from setbacks to push forward. We surround ourselves with the best people and we put in the effort needed to turn ambitions into reality. We embrace change because that's when progress happens.

Win Together

We have a shared vision for Entain. We collaborate, break down barriers and share ideas for the greater good. We never forget that we're on the same side, so we treat everyone the way we want to be treated. We're inspired by our teammates. We celebrate their success, because when they win, we all win together.

02 Entain plc  Annual Report 2023

1

Overview

8

Strategic report

88 Governance

140 Financial statements

We are Entain

Our divisions

2023 NGR Split

Online

71%

Retail

29%

Other

-

Online sports wagers

£13.7bn

-3% 2022: £14.1bn

2023 Underlying EBITDA Split1

Online

75%

Retail

25%

Other

-

Retail sports wagers

£4.3bn

+12% 2022: £3.9bn

1. New opportunities and Corporate are excluded as they are negative.

Our commitment to the game

Our commitment to sustainability

This year, we introduced our new Sustainability strategy. A strategy that makes a real positive impact in the communities in which we work and play, one that builds trust with wider society, and ensures we are a leader in player protection.

We're continuously building on insights and have refreshed our strategy across four pillars that encapsulat the sustainability issues that are most important to Entain, our customers, investors and partners:

Be a leader in player protection: Player safety is a fundamental building block of our business and we are proud to play a leading role across our markets.

Provide a secure and trusted platform: We lead on integrity in everything that we do. From having the highest ethical standards, to only operating in regulated or regulating markets, to having an aim of gold standard data protection, and cybersecurity.

Create the environment for everyone

to do their best work: We attract a broad and diverse audience from the

Our leading brands

30+

Leading brands

inside out.

Positively impact our communities: We play our role in limiting global warming to no more than 1.5°C and we create a positive impact on our communities.

Read more about our sustainability strategy and commitments in 2023 here.

Our commitment to the customer

  1. Customers are the focus of everything we do.
  2. Our purpose is to provide them with the most entertaining customer experience supported by market- leading player protection.
  3. We will offer them exciting and trusted sports betting and gaming products and services.
  4. Listen to and respond to customer needs.
  5. Using our technology platform, we will continuously innovate to introduce new products and create a personalised and localised experience for each of our customers.

Entain plc  Annual Report 2023

03

1

Overview

8

Strategic report

88 Governance

140 Financial statements

Our timeline of transformation

Growth through transformative acquisitions Business alignment to 100% regulated markets

July 2018 - Created BetMGM, 50/50

Joint Venture with MGM Resort

December 2020

- GVC Holdings renamed Entain plc

February 2016 - GVC acquisition of bwin.party

March 2018 - GVC and Ladbrokes Coral Group completed, creating one of the largest listed online gaming businesses in the world

2016

2017

2018

2019

2020

Corporate activity

Leadership changes

-February - GVC admitted

- February - Barry

to LSE Main Market

Gibson appointed

Group's Non- executive Chairman.

- July - Shay Segev appointed as

CEO, succeeding Kenneth Alexander.

Corporate activity

- November - new corporate strategy announced - project

Sunrise re 100% regulated markets)

04 Entain plc  Annual Report 2023

1

Overview

8

Strategic report

88 Governance

140 Financial statements

Evolved strategy

August 2022 - formation of Entain CEE (venture with EMMA Capital, to create a strategic platform across CEE)

December 2023 - secured DPA to conclude HMRC investigation into legacy business

November 2023 - new evolved

3-year plan: organic growth, margin expansion and US market share.

2021

2022

2023

Leadership changes

M&A activity

Leadership changes

- January -

- January - acquisition of

- December - Jette Nygaard-Andersen resigns

Jette Nygaard-

Klondaika (Latvia)

as CEO. Stella David becomes Interim CEO

Andersen appointed

- February - acquisition

M&A activity

as CEO

of Avid Gaming/Sports

M&A activity

Interaction (Canada)

- January - acquisition of BetCity (Netherlands)

- March - acquired

- March - announced partnership with TAB NZ

- March - acquisition of

Totolotek (Poland)

Enlabs (Baltics)

- June - announced 365 Scores acquisition

- November - acquisition

- March - acquisition of

- August - completed acquisition of STS

of SuperSport (Croatia)

Bet. pt (Portugal)

- October - completed acquisition of Angstrom Sports

- July - acquired

Corporate activity

remaining 49%

of Crystalbet

- January - accelerated exits from unregulated market

- September - acquisition

- June - equity raise

of unikrn (esports and

skill- based wagering)

Entain plc  Annual Report 2023

05

1

Overview

8

Strategic report

88 Governance

140 Financial statements

Investment proposition

Entain is a leading consumer-focused business operating in the global betting and gaming industry which enjoys attractive dynamics and structural market growth.

Our strong local brands supported by in-house technology and operational capabilities, enable leading positions in regulated markets.

Execution of our focused strategic objectives of organic growth, margin expansion and US market share, will deliver sustainable long term value for our stakeholders.

Operates in large and growing markets

Attractive global industry dynamics

Structural market drivers

High-single-digit % growth across our markets

Read more: pages 18-19

Diversified regulated operator

Portfolio optimised for growth and ROI

100% regulated or regulating markets

Diversified by geography, product & customer

Strong brands underpin leading market positions

Read more: page 26-37

06 Entain plc  Annual Report 2023

1

Overview

8

Strategic report

88 Governance

140 Financial statements

Investment proposition

Entain is a differentiated customer-focused business operating in a global industry with attractive growth dynamics. We are the most diversified, leader of scale in our sector, with superior growth embedded across our business, delivering profitable and sustainable returns for our stakeholders.

Focused execution of strategic targets

Execution plan

Increased localisation driving engagement & retention

Disciplined capital allocation

A leader in player protection

Read more: pages 23-25

Superior financial returns

Target revenue growth ahead of our markets

Operational leverage supports margin expansion

Strong operating cash flow & balance sheet

Progressive dividend policy

Read more: pages 68-77

Online NGR

Dividend

+12%(CC) +17.8p

2022: 17p

BetMGM NGR

+36%

Entain plc  Annual Report 2023

07

1

Overview

8

Strategic report

88 Governance

140 Financial statements

Chairman's introduction

J M Barry Gibson

Chairman

08 Entain plc  Annual Report 2023

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Entain plc published this content on 22 March 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 March 2024 07:29:04 UTC.