Delivering exceptional

consumer value

Interim Report

2022

for the world's most

innovative retailers

Overview | Highlights

Overview

  1. Highlights
  2. At a Glance
  1. Delivering on our Growth Strategy

Strategic Report

06 Chairman's Review

Financial Statements

  1. Consolidated Unaudited Interim Statement of Total Comprehensive Income
  2. Consolidated Unaudited Interim Statement of Financial Position
  3. Consolidated Unaudited Interim Statement of Changes in Equity
  4. Consolidated Unaudited Interim Statement of Cash Flow
  5. Notes to the Consolidated Unaudited Interim Financial Statements

Other Information

20 Company Information

EAGLE EYE SOLUTIONS GROUP PLC INTERIM REPORT 2022

The best-in-class loyalty

and promotions SaaS platform for leading omnichannel retailers globally.

Eagle Eye enables companies to digitally connect to their customers through promotions, loyalty, apps, subscriptions and gift services.

HIGHLIGHTS

01

OVERVIEW 05-01

Financial Highlights

Group revenue

Recurring subscription and

Recurring revenue %

£15.1m

transaction revenue

of Group revenue

£11.5m

76%

(H1

2021: 10.8m) +40%

(H1

2021: 8.0m) +44%

(H1

2021: 73%) +3ppt

Period End Recurring Revenue1

Net Revenue Retention2

Gross margin

£18.9m

130%

£14.0m

(H1

2021: £13.0m) +45%

(H1

2021: 108%) +22ppt

(H1

2021: £9.8m) +43%

Adjusted EBITDA3

Profit/(loss) after tax

Net cash4 at 31 December

£3.1m

£0.6m

£1.8m

(H1

2021: £2.1m) +50%

(H1

2021: £(0.1)m) Maiden profit

(H1

2021: £0.1m) +2,125%

  1. Period End Annual Recurring Revenue is defined as period exit rate for recurring AIR subscription and transaction revenue plus any professional services contracted for more than 12 months hence and secured new wins, excluding any seasonal variations and lost contracts.
  2. Net retention rate is defined as the improvement in recurring AIR revenue excluding new wins in the last 12 months.
  3. EBITDA has been adjusted for the exclusion of share-based payment charges along with depreciation, amortisation, interest and tax from the measure of profit.
  4. Net cash is defined as cash and cash equivalents less financial liabilities.

REPORT STRATEGIC 12-06

STATEMENTS FINANCIAL 19-13

Operational Highlights

Revenue growth across all major geographical regions of North America, UK & Europe and Australia & New Zealand

Strong new business 'Win' performance, securing Halfords Group in the UK and two further US customers secured post Period end; a substantial three year contract win with one of the largest national US grocery retailers and a multi-year agreement with regional food, fuel and pharmacy retailer, Giant Eagle

Several significant customer contracts moved into the transactional phase, including Woolworths in Australia, Staples US Retail and Virgin Red

Successful deepening with customers increasing their digital marketing activities post-pandemic, including Asda, Pret A Manger, Pizza Express, Liberty Retail Limited, Mitchells & Butlers and Woolworths

Continued investment in people and product R&D to support further growth and capitalise on the global shift towards personalised digital marketing by retailers

Outlook

Entered the second half of the year in a strong position, as shown by the considerable increase in ARR

Positive trading in Q3 to date, in line with the Board's expectations

New business pipeline continues to grow at record levels, both in the UK and internationally

INFORMATION OTHER 20

02 | Overview | At a Glance

AT A GLANCE

One platform, many products

AIR

Our Eagle Eye AIR platform enables clients to attract, interact with and retain consumers.

EAGLE EYE SOLUTIONS GROUP PLC INTERIM REPORT 2022

Coupons

Loyalty

Apps

Subscriptions

Gift

Find out more on page 12

What the world's largest retailers need

We believe there are three key components to success when it comes to winning in the always-on, omnichannel world.

Data management

Transactional

User Experience

capability

Structure, manage and

Deliver the right action to

Entice and engage the

store data to enable

the end customer at the

customer with the right

advanced analytics and

Point of Sale and capture

content in the right

customer insights to drive

all data points

channels

future transactions

03

OVERVIEW 05-01

Markets we operate in

  • single customer view;
  • increased customer retention;
  • build brand advocates;

• drive customer engagement; and

Loyalty

• collect data to inform promotions.

•

versatile promotions;

•

decreased operations costs;

•

fraud protection;

Coupons

•

improved ROI;

• increased average spend; and

•

measurable and targeted.

•

acquire new customers;

•

generate new revenues;

• access new sales channels;

• access to indirect B2B sales

Gift

channels;

• personalisation of gift purchase; and

•

customer care.

Size of market

$13.8bn1

Global loyalty management market by 2026 (23% CAGR)

Size of market

$67bn2

Global value of mobile coupons redeemed in US by 2023 (31% Growth)

Size of market

$1.4trn3

Global gift card market by 2030 (13% CAGR)

REPORT STRATEGIC 12-06

STATEMENTS FINANCIAL 19-13

  1. Mordor Intelligence: Loyalty Management Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021-2026).
  2. Digital Loyalty Programmes: Market Trends, Credit Cards & Retailer Readiness 2020-2025, Juniper Research, 6 July 2020.
  3. Persistence Market Research, 28 April 2020.

How we make money

E

1.I

E

M

P

F

N

L

1.

One off implementation fee

E

O

M

I

T

2.

Recurring licence fee for

N

A

C

E

A

access to Eagle Eye AIR

S

T

I

3.

Transaction fee

N

A

T

O

R

SaaS business

N

Per issuance X pence - linked to value

T

.

model

F

3

E

Per redemption 3-5 times issuance

E

OR

Interaction fees (earn and burn of points)

for loyalty services replaces issuance and

2.

E

redemption

LI

E

E

CENC

F

INFORMATION OTHER 20

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Disclaimer

Eagle Eye Solutions Group plc published this content on 17 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 March 2022 18:00:03 UTC.