Dicks sporting goods is an American sporting goods and retail company. They support major events like football, soccer, golf and running and exploit stores in eastern America.

With a turnover of $5.2 billion and a net margin about 5.5%, Dicks Sporting materials succeeded to release $264 million net profit in 2012 and 316 million expected for 2013. Quarterly publications on may 15th were a very good surprise and heavily bet the consensus. EPS recorded 40% growth last year and could exceed $ 2.5 for 2013.

Technically the stock declined during three weeks and this bearish trend was stopped by the USD 45.3 support and 100-days moving average. A new upward trend took place on the way to the USD 51.25 resistance, supported by fundamental news.

Investors should take a buying position on the stock with a target on the USD 51.25 area. A stop loss will be fixed below the USD 45.3 support.