The session introduced new research on the state of customer-centricity in the industry and presented two retailer case studies in an effort to help attending retailers self-assess their own customer-centricity efforts.
"We were impressed with the fact that customer centricity is one of the top three focuses of most retailers and that customer insights are being deployed extensively by both marketing and merchandising," said Ms. Hand.
For example, merchants and advertising now focus on solutions and experiences versus individual products, and pricing decisions are optimized based on an understanding of consumer demand.
"We have changed from a company that said 'how can we sell this product,' to a company that is all about the customer," said Moe during his presentation.
A video recording of the entire session will be made available by the NRF on http://www.nrf.com.
Also at the 98th Annual NRF Convention and Expo, DemandTec is showcasing
the next generation of customer-centric merchandising and marketing solutions
in Booth #2026 through
About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant-
Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's solutions. These forward- looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward- looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
Media Contact: Cassandra Moren, DemandTec, Inc. (650) 226-4690 cassandra.moren@demandtec.com Investor Contact: Tim Shanahan, DemandTec, Inc. (650) 226-4603 tim.shanahan@demandtec.com
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.