NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, presented, along with industry partners, the session "Are You Truly a Customer-Centric Retailer?" to approximately 800 attendees Sunday at the NRF 98th Annual Convention & Expo.

The session introduced new research on the state of customer-centricity in the industry and presented two retailer case studies in an effort to help attending retailers self-assess their own customer-centricity efforts.

Leslie Hand, research director for IDC Global Retail Insights, previewed the results of a recent survey to be published later this month. Results highlighted suggest customer-centricity is a retail initiative that has firmly taken hold, is progressing well, and not surprisingly is more advanced among the industry's higher performers.

"We were impressed with the fact that customer centricity is one of the top three focuses of most retailers and that customer insights are being deployed extensively by both marketing and merchandising," said Ms. Hand.

Denise Darragh, vice president, marketing & advertising at Rexall PharmaPlus, a 350-store drug chain in Canada, presented several examples of how the chain uses customer segmentation to better target and promote to specific shoppers. In one case, the retailer was able to reallocate resources previously used to distribute flyers to unprofitable shoppers.

Dan Moe, vice president of merchandising operations and pricing for Best Buy, presented a summary of how Best Buy's well-publicized customer centricity program is being implemented and how it has already dramatically changed how the company approaches merchandising, pricing, and advertising.

For example, merchants and advertising now focus on solutions and experiences versus individual products, and pricing decisions are optimized based on an understanding of consumer demand.

"We have changed from a company that said 'how can we sell this product,' to a company that is all about the customer," said Moe during his presentation.

Marc Dietz, vice president of marketing at DemandTec, and Brian Ross, general manager of Precima, co-moderated the session and provided additional commentary on the evolution and best practices of customer-centricity.

A video recording of the entire session will be made available by the NRF on http://www.nrf.com.

Also at the 98th Annual NRF Convention and Expo, DemandTec is showcasing the next generation of customer-centric merchandising and marketing solutions in Booth #2026 through Tuesday, January 13th.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant- Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara Lee. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than 1.8 million trade deals. For more information, please visit http://www.demandtec.com.

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This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's solutions. These forward- looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward- looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.



     Media Contact:
     Cassandra Moren, DemandTec, Inc.
     (650) 226-4690
     cassandra.moren@demandtec.com

     Investor Contact:
     Tim Shanahan, DemandTec, Inc.
     (650) 226-4603
     tim.shanahan@demandtec.com

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