Crawford & Company® 2021 Form 10-K

Technology

  • People

Solving claims challenges through innovation and expertise

There's more

to us than claims

For over 80 years, Crawford & Company® has led the industry through a relentless investment in people and the innovative tools that empower them. This unique combination enables us to provide unrivaled claims management solutions to the insurance industry.

Company profile

Based in Atlanta, Crawford & Company® (NYSE: CRD-A and CRD-B) is the world's largest publicly-listed independent provider of claims management and outsourcing solutions to brokers, carriers and corporations with an expansive network of experts serving clients in more than

70 countries. Our innovative portfolio of technology-driven solutions is leading the industry and advancing our purpose to restore lives, businesses and communities across the globe.

Working together to build a better tomorrow

Crawford's footprint and capabilities span the globe, empowering us to restore lives, businesses and communities wherever losses occur. Serving communities in need is an integral part of our purpose, culture and RESTORE values. Every day, we strive to make a positive social and environmental impact everywhere we do business. Our inaugural Global Citizenship Report will be released in 2022, and we are excited to share our progress on the programs and initiatives that bring us one step closer to our environmental, social, and corporate governance objectives.

Message from the CEO & President

To our shareholders:

2021 was a landmark year for Crawford & Company. We celebrated our 80th anniversary and achieved record revenue growth.1 We are incredibly proud

of our employees' hard work and dedication in a challenging environment. Our impressive top-line growth underscores the strength of our technology and people-focusedgo-to-market strategy.

We honored our history with a week-long, global 80th anniversary celebration that included activities that were both festive and educational in nature. We were humbled by the many employees of all tenures, geographies and areas of the business as they shared what being part of the Crawford family meant to them.

We achieved our highest revenue ever for a quarter and a full year in Crawford's history.1 The year ended with revenue of $1.1 billion representing 12% growth over 2020 and 10% over 2019. Our growth spanned service lines as we deepened relationships with our top-five carrier clients, expanded our bench of experts, gained market share in our core operations and scaled our offerings in Platform Solutions. Another contributor to this success was our focus on M&A, as we welcomed edjuster Inc., Praxis Consulting and BosBoon Expertise Group B.V. to the Crawford family. These investments strengthened our service offerings and global footprint while supporting our three strategic pillars: quality that sets the industry benchmark, expertise that is deep and eminent and digital that simplifies. We supported our employees with additional

resources and opportunities to connect with one another. In the UK, we established Wellbeing Week, which brought employees together in support

of their mental health. In the U.S., we expanded our Diversity Equity & Inclusion (DEI) initiatives, launching our PRIDE employee resource group (ERG) to support our LGBTQ+ colleagues. PRIDE joins our two established ERGs: RISE for multi- ethnic employees, and ZEAL, for female colleagues. Acknowledging that DEI issues take many forms across cultures and geographies, we launched the Global Diversity Council to ensure that employees receive the right support wherever they are. We were also pleased to announce the election of Michelle Jarrard to non-executive board chair; she is the first female to chair Crawford's Board and builds on the legacy of Virginia Crawford, the company's first female director. And in 2022, we will release our first Global Citizenship Report that further details our efforts to give back to our communities and be responsible stewards of our world.

In 2021, we began building the foundation of a new Crawford culture, which is empowering, inclusive and oriented to a growth mindset. This will define a Crawford way of doing business and create a coveted Crawford experience for our employees and customers. We believe this will be a significant differentiator for us and will underpin our strategic execution. In support of this cultural shift, we implemented training for managers across the globe and received positive feedback from our employees.

1 Adjusted for the 2018 sale of Garden City Group.

We also embarked on a strategy refresh developing a new envisioned future, brand promise, strategic pillars, and mindsets and enablers, all of which will help us achieve our purpose to restore

lives, businesses and communities. Our refresh was brought to life in our Technology + People marketing campaign, which is reflected in our enhanced website and other marketing initiatives.

We are extremely proud of the success we achieved for our company and clients in 2021. We employed new ways of working, expanded our digital capabilities and built our relationships far and wide with our employees, clients and partners. While we see progress towards normalcy in some regions, we continue to confront pandemic-related

headwinds in others. We have adjusted to take advantage of emerging trends and blunt the impact of the pandemic. We believe that if we continue to prioritize the health and wellbeing of our people while focusing on our growth strategy, Crawford will thrive. We look forward to bolstering the success we enjoyed last year by continuing to deliver on our purpose and envisioned future while striving for service excellence for our clients.

Sincerely,

Rohit Verma

Joseph Blanco

Chief Executive Officer

President

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Crawford & Company published this content on 02 June 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 03 June 2022 20:11:12 UTC.