Certain statements contained in this Quarterly Report on Form 10-Q may
constitute forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended. The words or phrases "would be," "will allow," "intends
to," "will likely result," "are expected to," "will continue," "is anticipated,"
"estimate," "project," or similar expressions, or the negative of such words or
phrases, are intended to identify "forward-looking statements." We have based
these forward-looking statements on our current expectations and projections
about future events. Because such statements include risks and uncertainties,
actual results may differ materially from those expressed or implied by such
forward-looking statements.

These forward-looking statements are based upon information available to us as
of the date of this Quarterly Report, and while we believe such information
forms a reasonable basis for such statements, such information may be limited or
incomplete, and our statements should not be read to indicate that we have
conducted an exhaustive inquiry into, or review of, all potentially available
relevant information. These statements are inherently uncertain and investors
are cautioned not to unduly rely upon these statements. Factors that could cause
or contribute to these differences include those below and elsewhere in this
Quarterly Report on Form 10-Q, particularly in Part II - Item 1A, "Risk
Factors," and our other filings with the Securities and Exchange Commission.

This Quarterly Report on Form 10-Q includes forward-looking statements about the
occurrence of events, changes or other circumstances that could delay or prevent
the closing of our proposed merger with CommerceHub or could give rise to the
termination of the Merger Agreement. The forward-looking statements contained
herein do not assume the consummation of the proposed transaction with
CommerceHub unless specifically stated otherwise.

Statements made herein are as of the date of the filing of this Form 10-Q with
the Securities and Exchange Commission and should not be relied upon as of any
subsequent date. Unless otherwise required by applicable law, we do not
undertake, and we specifically disclaim, any obligation to update any
forward-looking statements to reflect occurrences, developments, unanticipated
events or circumstances after the date of such statement.

The following discussion and analysis of our financial condition and results of
operations should be read in conjunction with our unaudited condensed
consolidated financial statements and related notes that appear in Item 1 of
this Quarterly Report on Form 10-Q and with our audited consolidated financial
statements and related notes for the year ended December 31, 2021, which are
included in our Annual Report on Form 10-K for fiscal 2021.

We are a leading provider of cloud-based e-commerce solutions whose mission is
to connect and optimize the world's commerce. For over two decades, we have
helped brands and retailers worldwide to streamline their e-commerce operations,
expand to new channels and grow their sales. Our multichannel commerce platform
allows our customers to connect to hundreds of global channels, market to
consumers on those channels, sell products, manage fulfillment processes, and
analyze and optimize channel performance. Thousands of customers depend on us to
securely power their e-commerce operations on channels such as Amazon, eBay,
Facebook, Google, Shopify, Walmart and Zalando. Our platform helps global brands
gain a competitive advantage with actionable insights into digital shelf
performance across thousands of retailer websites and marketplaces and helps
make digital campaigns shoppable. Overall, our platform provides the breadth,
scalability and flexibility to facilitate billions of dollars in e-commerce
transactions annually across the globe.

We serve customers across a wide range of industries and geographies. Our customers include the online businesses of brands and retailers, as well as agencies that use our solutions on behalf of their clients.

Merger Agreement and Proposed Acquisition by CommerceHub



On September 4, 2022, we entered into an Agreement and Plan of Merger, or the
Merger Agreement, with CommerceHub, Inc., a Delaware corporation, or
CommerceHub, CH Merger Sub, Inc., a Delaware corporation and a wholly owned
subsidiary of CommerceHub, providing for the merger of CH Merger Sub, Inc. with
and into the Company, with us surviving the merger as a wholly owned subsidiary
of CommerceHub. We have called a special meeting of our stockholders to be held
on November 11, 2022 for the approval of the Merger Agreement.

Under the terms of the Merger Agreement, CommerceHub will acquire all
outstanding shares of our common stock in exchange for consideration of $23.10
per share in cash. The Merger Agreement contains representations and warranties
customary for transactions of this type. The closing of the merger is subject to
approval of our stockholders and the satisfaction or waiver of a number of
customary closing conditions. The Merger Agreement provides CommerceHub and us
with certain termination rights and, under certain circumstances, may require
that we or CommerceHub pay a termination fee.
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See the section titled "Risk Factors-Risks Related to our Proposed Transaction
with CommerceHub" included under Part II, Item 1A of this Quarterly Report on
Form 10-Q for more information regarding the risks associated with the proposed
merger.

EXECUTIVE OVERVIEW



FINANCIAL HIGHLIGHTS

•Total revenue of $43.5 million and $128.6 million for the three and nine months ended September 30, 2022 increased 4.6% and 5.2%, respectively, from the comparable prior year periods;



•Revenue was comprised of 84.6% subscription revenue and 15.4% variable revenue
for the three months ended September 30, 2022 compared with 82.3% subscription
revenue and 17.7% variable revenue for the comparable prior year period;

•Revenue was comprised of 84.3% subscription revenue and 15.7% variable revenue
for the nine months ended September 30, 2022 compared with 78.9% subscription
revenue and 21.1% variable revenue for the comparable prior year period;

•Revenue from our brands customers represented 44.1% and 44.4% of total revenue
for the three and nine months ended September 30, 2022, respectively, up from
42.0% and 39.0% of total revenue for the comparable prior year periods;

•Revenue derived from customers located outside of the United States as a
percentage of total revenue was 28.6% and 29.3% for the three and nine months
ended September 30, 2022, respectively, compared with 29.8% and 28.7% for the
comparable prior year periods;

•Gross margin was 76.4% and 75.8% for the three and nine months ended September 30, 2022, respectively, compared with 75.7% and 77.1% for the comparable prior year periods;

•Operating margin was 3.9% and 6.6% for the three and nine months ended September 30, 2022, respectively, compared with 8.5% and 10.9% for the comparable prior year periods;



•Net (loss) income was $(0.1) million and $3.6 million for the three and nine
months ended September 30, 2022, respectively, compared with $3.5 million and
$13.5 million for the comparable prior year periods;

•Adjusted EBITDA, a non-GAAP measure, was $10.1 million and $26.7 million for
the three and nine months ended September 30, 2022, respectively, compared with
$8.2 million and $26.7 million for the comparable prior year periods;

•Cash and cash equivalents were $88.1 million at September 30, 2022 compared with $100.6 million at December 31, 2021;

•Operating cash flow was $22.0 million for the nine months ended September 30, 2022 compared with $26.5 million for the comparable prior year period; and



•Free cash flow, a non-GAAP measure, was $16.2 million for the nine months ended
September 30, 2022 compared with $22.8 million for the comparable prior year
period.

TRENDS IN OUR BUSINESS

The following trends have contributed to the results of our consolidated operations, and we anticipate that they will continue to affect our future results:



•Growth in Online Shopping. Consumers continue to move more of their spending
from offline to online. The continuing shift to online shopping and overall
growth has contributed to our historical growth and we expect that this online
shift will continue to benefit our business. Global efforts to implement social
distancing, including stay-at-home orders and similar mobility and gathering
restrictions, due to the COVID-19 pandemic, have increased e-commerce as
consumers have increasingly turned to online purchasing for many products they
would have purchased at brick and mortar stores. However, it is unclear to what
degree this recent shift in favor of e-commerce will continue once the public
health impacts of the COVID-19 pandemic have begun to subside or as a result of
other macroeconomic or geopolitical factors beyond our control. For example, we
have begun to see moderation of gross merchandise value, or GMV, and variable
revenue performance compared to the prior year resulting from factors beyond
COVID and government stimulus-generated tailwinds, such as the effects of
inflation on consumer shopping habits.
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•Product Offering Expansion. As online shopping evolves, we continue to expand
our product offerings to reflect the needs of companies seeking to attract
consumers. We continue to enhance our product offerings by increasing online
shopping channel integrations, including marketplace and first-party retail
programs, and providing capabilities that allow brands and retailers to be more
competitive. This includes support for advertising, advanced algorithmic
repricing, machine learning-based demand forecasting, analytics capabilities,
fulfillment features and user experience. Product expansion and enhancement has
been key to our strategic focus and success with brands.

•Channel Expansion. We have experienced substantial growth in GMV on our
platform from large channels like Zalando, Target Plus and Shopify, as well as
numerous smaller marketplaces that we refer to collectively as our long tail of
marketplaces. Many of our brands customers see a significant opportunity in
expanding their reach to more consumers via global channel expansion. We
implemented a strategic plan at the beginning of 2021 to add at least 80
additional channel connections across the globe over an 18-month period to help
our customers with this opportunity. We exceeded this goal by adding over 100
new channels by the end of the first quarter of 2022. We intend to continue to
add new channel connections over the remainder of 2022.

•Growth in Mobile Usage. We believe the shift toward mobile commerce will
increasingly favor aggregators such as Amazon, eBay, Google and Walmart, all of
which are focal points of our platform. These systems understand the identity of
the buyer, helping to reduce friction in the mobile commerce process, while
offering a wide selection of merchandise in a single location. We believe that
the growth in mobile commerce may result in increased revenue for us.

•Evolving Fulfillment Landscape. Consumers have been conditioned to expect fast,
efficient delivery of products. We believe that determining and executing on a
strategy to more expeditiously receive, process and deliver online orders, which
we refer to collectively as fulfillment, is critical to success for online
sellers. Therefore, it will be increasingly important for us to facilitate and
optimize fulfillment services on behalf of our customers, which in turn may
result in additional research and development investment.

•Focus on Employees. We strive to provide competitive compensation and benefits
programs to help attract and retain employees who are focused on facilitating
the success of our customers. We believe the human capital programs we have in
place are market competitive and recognized by our employees, as evidenced by
our having been recognized by Triangle Business Journal as a member of the 2022
class of "Best Places to Work" in the Triangle region of North Carolina, the
eighth time we have won this recognition. We have implemented a formal global
flexible work policy that provides many of our employees the ability to
determine whether they will continue to work from home or from the office, even
as our offices around the world reopen following closures during the COVID-19
pandemic. We are not dependent on our physical office locations or travel for
our business operations. Refer to "Employees and Human Capital Resources"
included in our Annual Report on Form 10-K for the year ended December 31, 2021
for additional information on employees and human capital resources.

•Seasonality. Our revenue fluctuates as a result of seasonal variations in our
business, principally due to the peak consumer demand and related increased
volume of our customers' GMV during the year-end holiday season. As a result, we
have historically had higher revenue in our fourth quarter than other quarters
due to increased GMV processed through our platform, resulting in higher
variable fees.

OPPORTUNITIES AND RISKS



•Brands. We believe the digital transformation to e-commerce has changed the way
brands interact with their customers, which is why we have identified that
growing our brands business represents a significant strategic opportunity for
us. We generally categorize a customer as a brand if it primarily focuses on
selling its own proprietary products. Brands tend to have longer customer life
cycles, stronger financial stability and overall better unit economics than
retailers, which we consider to be companies focused primarily on selling
third-party products. Brands also offer increased expansion opportunities to
grow their e-commerce business through our platform; however they tend to have
longer sales cycles. To help drive our future growth, we have made significant
investments in our sales capacity and incentives to focus on acquiring new, and
then expanding business with, brands customers. In addition, we have invested in
our services organization to establish a higher level of service for our brands
customers and we have prioritized our R&D resources to focus on innovations that
enable the success of our brands clients. We believe these investments will
improve client results, growing revenue through attracting new prospects and
improved retention and expansion with existing customers.

•Dynamic E-commerce Landscape. We need to continue to innovate in the face of a rapidly changing e-commerce landscape if we are to remain competitive.


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•Strategic Partnerships. Our business development team's mission is to expand
our sales and market opportunities through strategic partner relationships. We
plan to continue to invest in initiatives to expand our strategic partnership
base to further enhance our offerings for customers and to help support our
indirect sales channel efforts. The goal of these strategic partnerships is to
further improve the value of our platform for our customers and, when possible,
provide us opportunities for incremental revenue streams.

•Increasing Complexity of E-commerce. Although e-commerce continues to expand as
brands and retailers continue to increase their online sales, it is also
becoming more complex due to the hundreds of channels available to brands and
retailers and the rapid pace of change and innovation across those channels. In
order to gain consumers' attention in a more crowded and competitive online
marketplace, an increasing number of brands and retailers sell their merchandise
through multiple online channels, each with its own rules, requirements and
specifications. In particular, third-party marketplaces are an increasingly
important driver of growth for a number of brands and large online retailers. As
a result, we need to continue to support multiple channels in a variety of
geographies in order to support our targeted revenue growth, and we intend to
continue making strategic investments focused on channel expansion.

•Global Growth in E-commerce. We believe the growth in e-commerce globally
presents an opportunity for brands and retailers to engage in international
sales. However, country-specific marketplaces are often a market share leader in
their regions, as is the case for Zalando in Europe, for example. In order to
help our customers capitalize on this potential market opportunity, and to
address our customers' needs with respect to cross-border trade, we intend to
continue to invest in our international operations. However, doing business
overseas involves substantial challenges, including management attention and
resources needed to adapt to multiple languages, cultures, laws and commercial
infrastructure.

Our senior management continuously focuses on these and other trends and challenges, and we believe that our culture of innovation and our history of growth and expansion will contribute to the success of our business.


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RESULTS OF OPERATIONS


The following tables set forth our condensed consolidated statement of operations data and such data expressed as a percentage of revenues for each of the periods indicated.



                                            Three Months Ended September 30,                 Nine Months Ended September 30,                            Period-to-Period Change                                      Period-to-Period Change
                                               2022                    2021                    2022                    2021                               Q3 2022 to Q3 2021                                           YTD 2022 to YTD 2021
(dollars in thousands)
Revenue                                 $         43,490          $     41,575          $        128,589          $    122,284          $               1,915                            4.6  %       $               6,305                           5.2  %
Cost of revenue                                   10,273                10,100                    31,062                28,041                            173                            1.7                          3,021                          10.8
Gross profit                                      33,217                31,475                    97,527                94,243                          1,742                            5.5                          3,284                           3.5
Operating expenses:
Sales and marketing                               16,143                15,482                    48,245                45,273                            661                            4.3                          2,972                           6.6
Research and development                           5,389                 5,364                    16,192                16,799                             25                            0.5                           (607)                         (3.6)
General and administrative                         9,984                 7,075                    24,654                18,792                          2,909                           41.1                          5,862                          31.2
Total operating expenses                          31,516                27,921                    89,091                80,864                          3,595                           12.9                          8,227                          10.2
Income from operations                             1,701                 3,554                     8,436                13,379                         (1,853)                         (52.1)                        (4,943)                        (36.9)
Other income (expense):
Interest income (expense)                            234                   (30)                      251                   (96)                           264                                 *                         347                                *
Other income (expense)                                 5                   (29)                        5                  (164)                            34                                 *                         169                                *
Total other income (expense)                         239                   (59)                      256                  (260)                           298                                 *                         516                                *
Income before income taxes                         1,940                 3,495                     8,692                13,119                         (1,555)                         (44.5)                        (4,427)                        (33.7)
Income tax expense (benefit)                       2,039                   (34)                    5,130                  (427)                         2,073                                 *                       5,557                                *
Net (loss) income                       $            (99)         $     

3,529          $          3,562          $     13,546          $              (3,628)                        (102.8) %       $              (9,984)                        (73.7) %


* Not meaningful
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                                                       Three Months Ended September 30,                 Nine Months Ended September 30,
                                                         2022                    2021                     2022                    2021
                                                         (as a percentage of revenue)                     (as a percentage of revenue)

Revenue                                                     100.0  %                100.0  %                 100.0  %                100.0  %
Cost of revenue                                              23.6                    24.3                     24.2                    22.9
Gross profit                                                 76.4                    75.7                     75.8                    77.1
Operating expenses:
Sales and marketing                                          37.1                    37.2                     37.5                    37.0
Research and development                                     12.4                    12.9                     12.6                    13.7
General and administrative                                   23.0                    17.0                     19.2                    15.4
Total operating expenses                                     72.5                    67.2                     69.3                    66.1
Income from operations                                        3.9                     8.5                      6.6                    10.9
Other income (expense):
Interest income (expense)                                     0.5                    (0.1)                     0.2                    (0.1)
Other income (expense)                                        0.0                     0.0                      0.0                    (0.1)
Total other income (expense)                                  0.5                    (0.1)                     0.2                    (0.2)
Income before income taxes                                    4.5                     8.4                      6.8                    10.7
Income tax expense (benefit)                                  4.7                    (0.1)                     4.0                    (0.3)
Net (loss) income                                            (0.2) %                  8.5  %                   2.8  %                 11.1  %

Depreciation and Amortization



Depreciation and amortization expense is included in the following line items in
the accompanying unaudited condensed consolidated statements of operations for
the three and nine months ended September 30, 2022 and 2021 (in thousands):

                                           Three Months Ended September 30, 

Nine Months Ended September 30,


                                                2022                2021                2022                2021
Cost of revenue                            $     1,186          $   1,100          $     3,500          $   3,409
Sales and marketing                                 76                 85                  221                356
Research and development                            30                 32                   93                139
General and administrative                         205                368                  647              1,160
Total depreciation and amortization
expense                                    $     1,497          $   1,585          $     4,461          $   5,064


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REVENUE
                    [[Image Removed: ecom-20220930_g1.jpg]]




We derive the majority of our revenue from subscription fees paid to us by our
customers for access to and usage of our software solutions for a specified
contract term, which is typically one year. A customer typically pays a
recurring subscription fee based on a specified minimum amount of GMV or
advertising spend that the customer expects to process through our platform.
Subscription fees may also include implementation fees such as launch assistance
and training fees. The remaining portion of a customer's fee is variable and is
based on a specified percentage of GMV or advertising spend processed through
our platform in excess of the customer's specified minimum GMV or advertising
spend amount. In most cases, the specified percentage of excess GMV or
advertising spend on which the variable fee is based is fixed and does not vary
depending on the amount of the excess.
Because our customer contracts generally contain both subscription and variable
pricing components, changes in GMV between periods do not translate directly or
linearly into changes in our revenue. We use customized pricing structures for
each of our customers depending upon the individual situation of the customer.
For example, some customers may commit to a higher specified minimum GMV amount
per month in exchange for a lower percentage fee on that committed GMV. In
addition, the percentage fee assessed on the variable GMV in excess of the
committed minimum for each customer is typically higher than the fee on the
committed portion. As a result, our overall revenue could increase or decrease
even without any change in overall GMV between periods, depending on which
customers generated the GMV. In addition, changes in GMV from month to month for
any individual customer that are below the specified minimum amount would have
no effect on our revenue from that customer, and each customer may alternate
between being over the committed amount or under it from month to month. For
these reasons, while GMV is an important qualitative and long-term directional
indicator, we do not regard it as a useful quantitative measurement of our
historic revenues or as a predictor of future revenues.

                    [[Image Removed: ecom-20220930_g2.jpg]]

We recognize subscription fees and implementation fees ratably over the contract period beginning on the date the customer has access to the software. In determining the amount of revenue to be recognized, we apply the following steps:

•Identify the promised services in the contract;

•Determine whether the promised services are performance obligations, including whether they are distinct in the context of the contract;

•Determine the transaction price;

•Allocate the transaction price to the performance obligations based on estimated selling prices; and



•Recognize revenue as we satisfy each performance obligation.
We generally invoice our customers for subscription fees in advance, in monthly,
quarterly, semi-annual or annual installments. We generally also invoice our
customers for any implementation fees at the inception of the arrangement. Fees
that have been invoiced in advance are initially recorded as deferred revenue
and are generally recognized ratably over the contract term.

In general, we invoice and recognize variable revenue in the period in which the related GMV or advertising spend is processed.


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                    [[Image Removed: ecom-20220930_g3.jpg]]



Our customers are categorized as follows:

•Brands. We generally categorize a customer as a brand if it primarily focuses on selling its own proprietary products.

•Retailers. We generally categorize a customer as a retailer if it primarily focuses on selling third-party products.

•Other. Other is primarily comprised of strategic partnerships.

Comparison of Q3 2022 to Q3 2021



Revenue increased by 4.6%, or $1.9 million, to $43.5 million for the three
months ended September 30, 2022 compared with $41.6 million for the prior year
period. The change was primarily due to a $2.6 million increase in subscription
revenue compared to the prior year period, driven by positive net bookings,
particularly from brands customers. Revenue from our brands customers increased
9.8%, or $1.7 million, compared to the prior year period, driven by an increase
in new customers and expansions with existing customers. For the three months
ended September 30, 2022, brands customers represented approximately 44% of our
total revenue and 49% of total subscription revenue compared to approximately
42% and 47%, respectively, for the prior year period. Variable revenue decreased
$0.7 million compared to the prior year period due to customers converting their
variable fees to subscription fees upon their annual renewal.

Comparison of YTD 2022 to YTD 2021



Revenue increased by 5.2%, or $6.3 million, to $128.6 million for the nine
months ended September 30, 2022 compared with $122.3 million for the prior year
period. The change was primarily due to a $11.9 million increase in subscription
revenue compared to the prior year period, driven by positive net bookings,
particularly from brands customers. Revenue from our brands customers increased
19.8%, or $9.5 million, compared to the prior period, driven by an increase in
new customers and expansions with existing customers. For the nine months ended
September 30, 2022, brands customers represented approximately 44% of our total
revenue and 49% of total subscription revenue compared to approximately 39% and
44%, respectively, for the prior year period. Variable revenue decreased $5.6
million compared to the prior year period due to customers converting their
variable fees to subscription fees upon their annual renewal, as well as
moderation in GMV driven by factors such as federal stimulus occurring in the
prior year.

COST OF REVENUE
                    [[Image Removed: ecom-20220930_g4.jpg]]

Cost of revenue primarily consists of:

•Salaries and personnel-related costs for employees providing services to our customers and supporting our platform infrastructure, including benefits, bonuses and stock-based compensation;

•Co-location facility costs for our data centers;

•Infrastructure maintenance costs; and

•Fees we pay to credit card vendors in connection with our customers' payments to us.





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Comparison of Q3 2022 to Q3 2021



Cost of revenue increased by 1.7%, or $0.2 million, to $10.3 million for the
three months ended September 30, 2022 compared with $10.1 million for the prior
year period. The change was comprised primarily of compensation and
employee-related costs due to an increase in headcount to support the growth of
our business and a higher level of service for brands.

Comparison of YTD 2022 to YTD 2021



Cost of revenue increased by 10.8%, or $3.0 million, to $31.1 million for the
nine months ended September 30, 2022 compared with $28.0 million for the prior
year period. The change was comprised primarily of:
•$2.1 million in compensation and employee-related costs due to an increase in
headcount to support the growth of our business and a higher level of service
for brands;
•$0.6 million in contractor costs primarily to support data scraping and our
client services team; and
•$0.3 million in software and website maintenance costs to support the growth of
our business.

OPERATING EXPENSES

SALES AND MARKETING EXPENSE

                    [[Image Removed: ecom-20220930_g5.jpg]]

Sales and marketing expense consists primarily of:

•Salaries and personnel-related costs for our sales and marketing employees, including benefits, bonuses and stock-based compensation;

•Amortization of capitalized sales commissions and related incentive payments over their expected term of benefit;

•Marketing, advertising and promotional event programs; and

•Corporate communications.

Comparison of Q3 2022 to Q3 2021



Sales and marketing expense increased by 4.3%, or $0.7 million, to $16.1 million
for the three months ended September 30, 2022 compared with $15.5 million for
the prior year period. The change was comprised primarily of:
• $1.2 million in compensation and employee-related costs due to an increase in
headcount, as we continued to invest in resources to support the growth of our
business; partially offset by
•$(0.5) million in marketing and advertising driven by the timing of our
promotional event programs.

Comparison of YTD 2022 to YTD 2021



Sales and marketing expense increased by 6.6%, or $3.0 million, to $48.2 million
for the nine months ended September 30, 2022 compared with $45.3 million for the
prior year period. The change was comprised primarily of:
• $3.3 million in compensation and employee-related costs due to an increase in
headcount, as we continued to invest in resources to support the growth of our
business; partially offset by
•$(0.4) million in marketing and advertising driven by the timing of our
promotional event programs.
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RESEARCH AND DEVELOPMENT EXPENSE


                    [[Image Removed: ecom-20220930_g6.jpg]]

Research and development expense consists primarily of:

•Salaries and personnel-related costs for our research and development employees, including benefits, bonuses and stock-based compensation;

•Costs related to the development, quality assurance and testing of new technology and enhancement of our existing platform technology; and

•Infrastructure and cloud computing expenses to support our platform.

Comparison of Q3 2022 to Q3 2021



Research and development expense was $5.4 million for each of the three months
ended September 30, 2022 and 2021, with no significant changes as compared to
the prior year period.

Comparison of YTD 2022 to YTD 2021



Research and development expense decreased by 3.6%, or $0.6 million, to $16.2
million for the nine months ended September 30, 2022 compared with $16.8 million
for the prior year period. The change was comprised primarily of compensation
and employee-related costs, driven by a larger proportion of our research and
development resources being staffed in lower cost locations.

GENERAL AND ADMINISTRATIVE EXPENSE


                    [[Image Removed: ecom-20220930_g7.jpg]]

General and administrative expense consists primarily of:

•Salaries and personnel-related costs for administrative, finance and accounting, information systems, legal and human resource employees, including benefits, bonuses and stock-based compensation;

•Consulting and professional fees;

•Insurance;

•Bad debt expense; and

•Costs associated with SEC compliance, including with the Sarbanes-Oxley Act and other regulations governing public companies.

Comparison of Q3 2022 to Q3 2021



General and administrative expense increased by 41.1%, or $2.9 million, to $10.0
million for the three months ended September 30, 2022 compared with $7.1 million
for the prior year period. The change was comprised primarily of:
•$3.2 million in general and administrative costs associated with the
negotiation and execution of the Merger Agreement with CommerceHub and the
transactions contemplated by the Merger Agreement; and
•$0.2 million in lease abandonment costs related to right of use lease assets,
driven by a reduction in our leased office space; partially offset by
•$(0.3) million in compensation and employee related costs driven by lower
variable compensation; and
•$(0.2) million in amortization of intangible assets driven by certain
intangible assets becoming fully amortized in the prior year.



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Comparison of YTD 2022 to YTD 2021



General and administrative expense increased by 31.2%, or $5.9 million, to $24.7
million for the nine months ended September 30, 2022 compared with $18.8 million
for the prior year period. The change was comprised primarily of:
•$3.2 million in general and administrative costs associated with the
negotiation and execution of the Merger Agreement with CommerceHub and the
transactions contemplated by the Merger Agreement;
•$1.3 million in general and administrative costs driven by the prior year
benefit from the decrease in the fair value of acquisition-related contingent
consideration;
•$0.8 million in compensation and employee related costs, including stock-based
compensation, due to an increase in headcount to support the growth of our
business; and
•$0.5 million in lease abandonment costs related to right of use lease assets,
driven by a reduction in our leased office space.

ADJUSTED EBITDA


                    [[Image Removed: ecom-20220930_g8.jpg]]

Adjusted EBITDA represents our earnings before interest income (expense), income
tax expense (benefit) and depreciation and amortization, adjusted to eliminate
stock-based compensation expense, which is a non-cash item. For some periods, we
have also adjusted for non-recurring costs, such as merger-related costs, lease
abandonment and related costs, headquarters relocation costs and the change in
fair value of acquisition-related contingent consideration.

We believe that adjusted EBITDA provides useful information to management and
others in understanding and evaluating our operating results. However, adjusted
EBITDA is not a measure calculated in accordance with GAAP and should not be
considered as an alternative to any measure of financial performance calculated
and presented in accordance with GAAP. In addition, adjusted EBITDA may not be
comparable to similarly titled measures of other companies because other
companies may not calculate adjusted EBITDA in the same manner that we do.

Our use of adjusted EBITDA has limitations as an analytical tool, and you should
not consider it in isolation or as a substitute for analysis of our results as
reported under GAAP. Some of these limitations are:

•although depreciation and amortization are non-cash charges, the assets being
depreciated and amortized may have to be replaced in the future, and adjusted
EBITDA does not reflect cash capital expenditure requirements for such
replacements or for new capital expenditure requirements;

•adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

•adjusted EBITDA does not reflect the potentially dilutive impact of equity-based compensation;

•adjusted EBITDA does not reflect interest or income tax payments that may represent a reduction in cash available to us; and

•other companies, including companies in our industry, may calculate adjusted EBITDA differently, which reduces its usefulness as a comparative measure.



Because of these and other limitations, you should consider adjusted EBITDA
together with other GAAP-based financial performance measures, including various
cash flow metrics, net (loss) income and our other GAAP results. The following
table presents a reconciliation of net (loss) income to adjusted EBITDA for each
of the periods indicated (in thousands):
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                                               Three Months Ended September 

30, Nine Months Ended September 30,


                                                    2022                2021               2022                2021
Net (loss) income                              $       (99)         $   3,529          $    3,562          $   13,546
Adjustments:
Interest (income) expense                             (234)                30                (251)                 96
Income tax expense (benefit)                         2,039                (34)              5,130                (427)
Depreciation and amortization expense                1,497              1,585               4,461               5,064
Total adjustments                                    3,302              1,581               9,340               4,733
EBITDA                                               3,203              5,110              12,902              18,279
Stock-based compensation expense                     3,379              3,115               9,985               9,739
Transaction costs in connection with
CommerceHub merger                                   3,249                  -               3,249                   -
Lease abandonment and related costs                    179                  -                 467                   -
Headquarters relocation costs                           76                  -                  76                   -
Contingent consideration fair value adjustment           -                  -                   -              (1,313)
Adjusted EBITDA                                $    10,086          $   8,225          $   26,679          $   26,705


GROSS AND OPERATING MARGINS
[[Image Removed: ecom-20220930_g9.jpg]]  [[Image Removed: ecom-20220930_g10.jpg]]
Comparison of Q3 2022 to Q3 2021

Gross margin improved by 70 basis points to 76.4% during the three months ended
September 30, 2022 compared with 75.7% for the prior year period as a result of
the increase in revenue of 4.6% noted above, which exceeded the 1.7% increase in
cost of revenue.

Operating margin declined by 460 basis points to 3.9% during the three months
ended September 30, 2022 compared with 8.5% for the prior year period due to
increases in operating expenses of 12.9%, primarily as a result of costs
associated with the negotiation and execution of the Merger Agreement with
CommerceHub and an increase in compensation and employee-related costs driven by
additional headcount as we invest in resources to support the growth of our
business.

Comparison of YTD 2022 to YTD 2021



Gross margin declined by 130 basis points to 75.8% during the nine months ended
September 30, 2022 compared with 77.1% for the prior year period as a result of
the increase in cost of revenue of 10.8% noted above, which exceeded the 5.2%
increase in revenue.

Operating margin declined by 430 basis points to 6.6% during the nine months
ended September 30, 2022 compared with 10.9% for the prior year period due to
increases in operating expenses and cost of revenue of 10.2% and 10.8%,
respectively, primarily as a result of costs associated with the negotiation and
execution of the Merger Agreement with CommerceHub and an increase in
compensation and employee-related costs driven by additional headcount as we
invest in resources to support the growth of our business.
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INCOME TAX EXPENSE



At the end of each interim reporting period, we estimate our effective income
tax rate expected to be applicable for the full year. This estimate is used to
determine the income tax provision or benefit on a year-to-date basis and may
change in subsequent interim periods.

Comparison of Q3 2022 to Q3 2021



Income tax expense was $2.0 million for the three months ended September 30,
2022 compared with income tax benefit of $(0.03) million for the prior year
period. Refer to Note 9, "Income Taxes," to our condensed consolidated financial
statements included in this report for additional information regarding income
tax expense.

Comparison of YTD 2022 to YTD 2021



Income tax expense was $5.1 million for the nine months ended September 30, 2022
compared with income tax benefit of $(0.4) million for the prior year period.
Refer to Note 9, "Income Taxes," to our condensed consolidated financial
statements included in this report for additional information regarding income
tax expense.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES





Our management's discussion and analysis of our financial condition and results
of operations is based on our condensed consolidated financial statements, which
have been prepared in accordance with GAAP. The preparation of these condensed
consolidated financial statements requires us to make estimates and assumptions
that affect the reported amounts of assets and liabilities, disclosure of
contingent assets and liabilities at the date of the condensed consolidated
financial statements and the reported amounts of revenue and expenses during the
reported period. In accordance with GAAP, we base our estimates on historical
experience and on various other assumptions that we believe are reasonable under
the circumstances. Actual results may differ from these estimates under
different assumptions or conditions, and to the extent that there are
differences between our estimates and actual results, our future financial
statement presentation, financial condition, results of operations and cash
flows will be affected. There were no material changes to our critical
accounting policies and estimates, which are disclosed in our audited
consolidated financial statements for the year ended December 31, 2021 included
in our Annual Report on Form 10-K for fiscal 2021.

Recent Accounting Pronouncements

Refer to Note 2, "Significant Accounting Policies," to our condensed consolidated financial statements included in this report for information regarding recent accounting pronouncements.


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LIQUIDITY AND CAPITAL RESOURCES





We derive our liquidity and operating capital primarily from cash flows from
operations. Based on our current level of operations and anticipated growth, we
believe our future cash flows from operating activities and our existing cash
balances will be sufficient to meet our cash requirements for at least the next
twelve months.

The foregoing estimate does not give effect to any potential amounts that we may
draw under our credit facility, or Credit Facility, with HSBC Bank, or HSBC,
that is described in more detail below.

Our principal future commitments consist of non-cancelable leases for our
current and future office space and computer equipment, totaling $10.7 million
as of September 30, 2022. We believe our future cash flows from operating
activities and existing cash balances, together with amounts available under the
Credit Facility, will be sufficient to meet these commitments.

CASH FLOWS [[Image Removed: ecom-20220930_g11.jpg]][[Image Removed: ecom-20220930_g12.jpg]][[Image Removed: ecom-20220930_g13.jpg]] Free Cash Flow



We view free cash flow as an important financial metric as it demonstrates our
ability to generate cash and can allow us to pursue opportunities that enhance
shareholder value. Free cash flow is a non-GAAP financial measure that should be
considered in addition to, not as a substitute for, measures of our financial
performance prepared in accordance with GAAP. The following table presents a
reconciliation of cash provided by operating activities, the most directly
comparable GAAP measure, to free cash flow for each of the periods indicated (in
thousands):

                                                                   Nine Months Ended September 30,
                                                                      2022                    2021

Cash and cash equivalents provided by operating activities $ 21,971 $ 26,479 Less: Purchases of property and equipment

                                (2,871)              (1,125)
Less: Payment of capitalized software development costs                  (2,890)              (2,577)
Free cash flow                                                 $         16,210          $    22,777


Free cash flow decreased by $6.6 million to $16.2 million for the nine months
ended September 30, 2022 compared with $22.8 million for the prior year period.
The decrease in free cash flow was primarily a result of an increase in
operating expenses to support the growth of our business, costs associated with
the negotiation and execution of the Merger Agreement with CommerceHub and
changes in assets and liabilities, which are further described below.

Operating activities cash flows are largely driven by:

•The amount of cash we invest in personnel and infrastructure to support the anticipated growth of our business;

•The amount and timing of customer payments;

•The seasonality of our business, as noted above, which results in variations in the timing of invoicing and the receipt of payments from our customers; and

•The costs associated with the negotiation and execution of the Merger Agreement with CommerceHub.




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Investing activities cash flows are largely driven by:

•Capitalized expenditures to create internally developed software and implement software purchased for internal use; and

•Purchases of property and equipment to support the expansion of our infrastructure.

Financing activities cash flows are largely driven by:

•Proceeds from the exercises of stock options;

•Tax withholdings related to the net-share settlement of restricted stock units;

•Repurchases of our common stock;

•Payments on finance lease obligations; and

•Payment of financing costs.

YTD 2022

Operating Activities



Our cash provided by operating activities of $22.0 million consisted of net
income of $3.6 million adjusted for non-cash items totaling $17.2 million, which
consisted of stock-based compensation expense, depreciation and amortization
expense, bad debt expense and other non-cash items, including lease abandonment
costs, and cash increases of $1.2 million from changes in assets and
liabilities.

The net increase in cash of $1.2 million resulting from changes in assets and liabilities primarily consisted of:

•a $1.5 million decrease in accounts receivable driven by strong cash collections during the period;

•a $1.2 million increase in accrued expenses and accounts payable driven by the timing of payments to our vendors during the period; and



•a $0.8 million decrease in prepaid expenses and other assets driven by the
timing of payments to our vendors during the period. These increases in cash
were partially offset by decreases in cash due to:

•a $2.3 million increase in deferred contract costs consisting of sales
commissions and a portion of other incentive compensation driven by net bookings
performance. These contract costs are deferred and amortized to expense over the
expected period of benefit.

Investing Activities

Our cash used in investing activities of $5.8 million consisted of:

•$2.9 million of capitalized software development costs; and

•$2.9 million of capital expenditures primarily related to the purchase of computer equipment.



Financing Activities

Our cash used in financing activities of $27.7 million consisted of:

•$25.0 million in cash used for the repurchase of our common stock; and

•$3.4 million used for the payment of taxes related to the net-share settlement of restricted stock units; partially offset by

•$0.7 million in cash received upon the exercise of stock options.

YTD 2021

Operating Activities

Our cash provided by operating activities of $26.5 million consisted of net income of $13.5 million adjusted for non-cash items totaling $11.8 million, which consisted of stock-based compensation expense, depreciation and amortization expense, bad debt recovery and other non-cash items, including the contingent consideration fair value adjustment, and cash increases of $1.1 million from changes in assets and liabilities.

The net increase in cash of $1.1 million resulting from changes in assets and liabilities primarily consisted of:

•a $6.4 million increase in deferred revenue as a result of an increase in net bookings during the period;


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•a $0.1 million decrease in prepaid expenses and other assets driven by the timing of payments to our vendors during the period; and



•a $0.1 million increase in accrued expenses and accounts payable driven by the
timing of payments to our vendors during the period. These increases in cash
were partially offset by decreases in cash due to:

•a $4.9 million increase in deferred contract costs consisting of sales commissions and a portion of other incentive compensation that is deferred and amortized to expense over the expected period of benefit; and

•a $0.6 million increase in accounts receivable driven by strong net bookings performance during the period.

Investing Activities

Our cash used in investing activities of $3.7 million consisted of:

•$2.6 million of capitalized software development costs; and

•$1.1 million of capital expenditures primarily related to the purchase of computer equipment.



Financing Activities

Our cash provided by financing activities of $2.9 million consisted of:

•$4.2 million in cash received upon the exercise of stock options; partially offset by

•$1.4 million used for the payment of taxes related to the net-share settlement of restricted stock units.



SHARE REPURCHASE PROGRAM

In August 2021, our Board of Directors approved a share repurchase program
authorizing the repurchase of up to $25.0 million of our common stock through
August 10, 2022. During the nine months ended September 30, 2022, 1,828,604
shares were repurchased and retired under the repurchase program at an average
price of $13.67 per share for an aggregate total price of $25.0 million, which
completed the share repurchase program authorized in August 2021. There were no
repurchases during the three months ended September 30, 2022.

In June 2022, our Board of Directors authorized an additional share repurchase
program of up to $25.0 million of our common stock through June 30, 2023. We had
not repurchased any shares under the June 2022 authorization as of September 30,
2022. Repurchases may be made from time to time on the open market at prevailing
prices, including pursuant to Rule 10b5-1 trading plans, or in negotiated
transactions off the market. The share repurchase program does not obligate us
to repurchase any particular amount of our shares. In light of our pending
merger with CommerceHub, we do not have any current plans to effect share
repurchases under the June 2022 authorization.

CREDIT FACILITY



On August 5, 2020, we established the Credit Facility with HSBC under which we
may borrow up to $25 million. We may use proceeds from borrowings under the
Credit Facility for working capital and general corporate purposes, including
acquisitions, and up to $10 million is available for letters of credit. We may
also request increases in the amount of the Credit Facility, with such increases
not to exceed $10 million in the aggregate, subject to HSBC's consent. As of the
date of this report, we have not drawn on, or issued any letters of credit
under, the Credit Facility. The Credit Facility matures in August 2023.

Any borrowings under the Credit Facility will bear interest at a per annum
interest rate based on a base rate plus 2.25% or LIBOR plus 3.25%. The base rate
will equal the highest of (a) the prime rate as publicly announced by HSBC, (b)
the sum of (i) the weighted average of the rates on overnight federal funds
transactions with members of the Federal Reserve System plus (ii) 0.50%, and (c)
the LIBOR rate plus 1.00% per annum, with a floor of 1.50%. The LIBOR rate will
be based on London interbank offered rates published by ICE Benchmark
Administration Limited for the applicable interest period, with a floor of
0.50%. We will pay a fee on all outstanding letters of credit at a rate of 3.25%
per annum. We will pay HSBC a commitment fee on the undrawn portion of the
facility at a rate per annum equal to 0.50%. We may terminate the Credit
Facility, or prepay any borrowings, at any time in our discretion without
premium or penalty.

The credit agreement for the Credit Facility, or the Credit Agreement, contains
affirmative and negative covenants. For example, we may not permit the ratio of
our outstanding indebtedness to consolidated EBITDA to exceed 2.50 to 1.00 as of
the last day of any fiscal quarter. We also may not permit the ratio of our
consolidated EBITDA (minus maintenance-related capital expenditures paid in cash
and minus dividends, distributions and stock repurchases paid in cash) to
consolidated interest expense to be less than 3.00 to 1.00 for any period of
four consecutive fiscal quarters.
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The Credit Agreement contains customary events of default. Upon the occurrence
and during the continuance of an event of default, HSBC may terminate the
commitments under the Credit Facility and declare the outstanding advances and
all other obligations under the Credit Facility immediately due and payable.
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