The area of GBp 315.5 might facilitate a technical rebound.

Thanks to the recent fall on the stock exchange, the company has a low valuation, as shown by the EV/Sales ratio at 0.85x for the current fiscal year. Moreover, the yield is estimated at 5.6% for the next year, giving arguments to buy the stock.

The GBp 315.5 support area, currently tested should help for a technical rebound. The oversold situation close to the bullish trendline will help the recovery of the share.
Technically, in daily data, even if moving averages are still in a downtrend, a positive reaction in the GBp 315.5 area should stop this trend and allow a technical rebound towards GBp 347.7.

To conclude, investors could buy the stock at the current level in order to aim GBp 347. The stop loss will be fixed below GBp 310.