Good fundamentals and an opportune entry point are in favor of a long strategy.

The firm enjoys a high Surperformance rating that underline the current valuation level and the business predictability. The current share price displays a +9% upward potential to reach the consensus average target price. In addition, the stock offer yield beyond 5%. Furthermore, the current P/E ratio is well below the industry average.

Technically, the stock briskly dropped from the GBp 370 resistance and is now evolving close to its rising lower trend line. The nearby significant short term support strengthen this area in its stepping stone role for an upcoming surge.

Consequently, investors may open a long position at current prices and target a reversal toward the GBp 366.8 resistance. A stop loss order should be set at GBp 318.