The GBp 138.5 short term resistance is in line of sight.

The company’s fundamentals are still strong. The valuation is low with an "EV/Revenue" ratio of 0.46x for 2013. Moreover, sales are estimated up +17.9% for this year and analysts from Thomson Reuters consensus have revised largely upward their EPS estimates.

Technical patterns are in the green: prices are up for several months. The movement has just known a little consolidation movement for the last trading sessions but the 20-day moving average should stop it and help the stock to reach the GBp 138.5 short term resistance.

Therefore, investors can take a long position at the current price in order to reach the GBp 138.5 resistance. Once the position is opened, a stop loss should be fixed under effective entry point to guard against a trend reversal.