The stock Booker Group, company specializing in the retail (grocery, frozen food ...) could soon breakout the resistance of GBp 185, close to its historic high of GBp 187.7.

Regarding the group's fundamentals, we initially note an increase in sales expected for the year 2016 with GBp 5,1 billion (+8%). The valuation of the group is still low, with an enterprise value equal to 0.61x sales. In addition, earnings per share is established for 2015 at GBp 6.63 (+11%) and is expected increase at GBp 7.43 for 2016. All of these elements explained the good Surperformance rating for this stock.

Technically, the stock is moving in an uptrend for almost six years whose a performance of 11% ytd. This movement reflects buyers' enthusiasm which is also confirmed by the positive trend of its moving averages. The stock goes towards the resistance of GBp 185, already tested several times in October. Its crossing confirmed with a daily close would give a strong buy signal.

Therefore, reinforced by technical elements and fundamentals, it will be appropriate to place an order at the breakout of this key resistance of GBp 185. The objective will be set at GBP 205 (representing a potential gain of 10%). A protective stop will nevertheless be placed under the 20 periods moving average (GBp 181.6).