Booker Group shows relatively strong fundamentals and is coming back to an attractive level.

From a fundamental viewpoint, Booker Group normally releases upbeat earnings as stressed by the Earnings Quality© criterion and better results could be obtained as margins' performance should improve in the ensuing periods. With operations in the UK exclusively, the company offers great yields, thus a 3.24% rate is expected for 2015 and according to estimates it could reach as much as 3.63% by 2017. Based on current prices, its market capitalization plus its net debt represents 0.43 times its revenues.

The approach to the GBp 124.7 support offers investors a great entry point for opening buyers positions on the stock as it is a key level both in daily and weekly basis. This situation gives credit to a potential technical rebound as it also corresponds to the 100-week moving average level. The stock got in oversold situation in line with technical indicators, and this could bring fresh air for seeking to rise toward the next GBp 154.9 resistance.

The trading strategy could benefit from the proximity of the support currently tested in order to open positions on Booker Group that represents a potential gain of 12%. Investors might place a stop loss order at GBp 117 in order to avoid important losses.