Björn Borg : BJÖRN BORG AB INTERIM REPORT JANUARY - MARCH 2024
May 16, 2024 at 11:33 am EDT
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Published: 2024-05-16 17:30:00 CEST
Björn Borg AB
Interim report (Q1 and Q3)
BJÖRN BORG AB INTERIM REPORT JANUARY - MARCH 2024
JANUARY 1 - MARCH 31, 2024
Group's net sales amounted to SEK 256.8 million (246.9), an increase of 4.0 percent. Currency neutral, net sales increased by 3.7 percent.
Net sales for own e-commerce increased by 21 percent to SEK 40.6 million (33.4), sales for own e-commerce and e-tailers amounted to SEK 107.1 million (92.9), an increase of 15 percent.
The gross profit margin amounted to 53.3 percent (52.2). Currency-neutral, the gross profit margin amounted to 53.1 percent, an increase of 0.9 percentage points.
Operating profit amounted to SEK 33.5 million (31.4), an increase of 7 percent. Currency neutral, the operating profit amounted to SEK 32.7 million, an increase of SEK 4 percent.
Profit after tax amounted to SEK 21.2 million (24.8), a decrease of 14 percent.
Earnings per share before and after dilution amounted to SEK 0.84 (0.99).
QUOTE FROM THE CEO, HENRIK BUNGE
"What I'm most pleased with is our continued strong growth in sportswear, which amounted to 24 percent"
Henrik Bunge, CEO
Email: henrik.bunge@bjornborg.com
Phone: +46 85 06 337 00
About Björn Borg
The Group owns the Björn Borg trademark and its core business is underwear, sportswear, bags and footwear. It also offers eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores and via own e-commerce at www.bjornborg.com. Group net sales amounted to SEK 872 million in 2023, with an average of 151 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.
This information is information that Björn Borg AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2024-05-16 17:30 CEST.
Attachments:
Bjorn Borg Interim Report Q1 2024.pdf
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Bjorn Borg AB is a Sweden-based company engaged in the fashion industry. The Company owns and develops the Bjorn Borg brand, which specializes in underwear for women, men and children. Its business activities comprise four segments: Brand, responsible for gaining royalties; Product Development, which develops, designs and produces underwear and adjacent products, as well as sportswear through Bjorn Borg Sport; Wholesale, which provides lingerie and complementary products in Sweden, Finland and England, as well as footwear in Sweden, Finland and the Baltic countries; and Retail, which operates an online shop, as well as over 15 own stores and outlets in Sweden, Finland and England. The Companyâs product portfolio is divided into three areas: Underwear, Sportswear, and Licensed products. Furthermore, the Company is a parent of Bjorn Borg Brands AB, Bjorn Borg Inc, Bjorn Borg UK Limited, Bjorn Borg Services AB, Bjorn Borg Sport BV, and Bjorn Borg Limited (China) Limited CR, among others.
BJÖRN BORG AB 
