The Bebe Brand Announces Opening of First Lifestyle Retail Store in New York City
March 13, 2018 at 07:30 am EDT
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The bebe brand announced the grand opening of its first lifestyle retail store in New York City. Through the new concept store, bebe will bring its loyal community new and personalized experiences in an elegant, modern space curated to meet the needs of today's shoppers. Located in the heart of Manhattan at 1 West 34th Street, between 5th and 6th Avenues, the store sits adjacent to the Empire State Building and will be open daily from 10 a.m. to 9:00 p.m. The new store also features a bold bebe sign made of 38,000 Swarovski crystals. The new concept store features: A Beauty Bar through a partnership with beGlammed, a leading on-demand beauty service, enabling shoppers to have their hair and makeup done on-site. A Personalization Bar giving shoppers an opportunity to customize every item, from jeans to jackets, using Swarovski crystals, patches and embroidery. A Lounge where Bebe will host interactive discussions and engaging educational events with top influencers and fashion industry insiders. On weekends, a live DJ will spin the hottest tracks and remixes from around the globe. On-site stylists help shoppers define their personal style and wardrobe through an array of confident, sexy and modern clothing, including party-ready dresses, denim and tops. Shoppers can even order from the website using the in-store iPads.
bebe stores, inc. is primarily engaged in the business of operating retail rent-to-own franchise stores. The Company's rent-to-own Buddy's franchise stores offer furniture, appliances, and consumer electronics to consumers through rent-to-own agreements. The Company leases space for all of its Buddy's franchise stores under operating leases. It offers various product categories, including Featured, New, Clothing, Dresses, Denim, Shoes, and Accessories. Its Featured category includes Bandage Dresses, Bridal, Fall, and Halloween, among others. Its Clothing category includes Tops, Bottoms, Denim, Jackets, and Activewear, among others. Its Dresses category consists of Bandage Dresses, Bodycon Dresses, Denim Dresses, Little Black Dresses, Logo Dresses, Mini Dresses, Midi Dresses, Maxi Dresses, and others. Its Accessories include Bags, Belts, Hats, Shoes, Sunglasses, Watches. The Company operates approximately 64 stores in 12 states in the southeastern United States.
BEBE STORES, INC. 
