Bebe Stores, Inc. announced the appointment of Michelle Landgrebe as Executive Vice President, General Merchandising Manager of its 2b division, effective immediately. In her new role, Ms. Landgrebe will be responsible for merchandising, design, production, planning & allocation, and visual merchandising. Ms. Landgrebe has over 20 years of top-level specialty retail and wholesale experience in areas including merchandising, product development, sourcing and operations for such companies as: Polo Jeans, Earl Jeans, Tommy Hilfiger, Donna Karan, DKNY, and White House Black Market.

Most recently, Ms. Landgrebe served as Vice President, General Merchandising Manager at VFSLA. In that position, she oversaw varying categories of business which resulted in increased sales and profitability across several VF brands.